System and method for advertising

An apparatus-comprising:

• one or more processors;
• and
• a memory comprising processor executable instructions that, when executed by the one or more processors, cause the apparatus to:
• determine a target group of devices;
• determine a first subset and a second subset of the target group of devices, wherein each of the first subset and the second subset comprises a respective plurality of devices, wherein a quantity of devices in the first subset or the second subset is based on a session capacity of a merchant system;
• send, at a first time, an interactive advertisement exclusively to the first subset of the target group of devices;
• send, at a second time, the interactive advertisement exclusively to the second subset of the target group of devices, wherein the first time is different from the second time, wherein the first time and the second time are determined randomly;
• receive, from a first device of the first subset, a first interaction with the interactive advertisement;
• initiate a first communication session between the first device and the merchant system in response to the first interaction;
• receive, from a second device of the second subset, a second interaction with the interactive advertisement;
• and
• initiate a second communication session between the second device and the merchant system in response to the second interaction.

One or more non-transitory computer-readable media storing processor executable instructions that, when executed by at least one computing device, cause the at least one computing device to:

• determine a target group of devices;
• determine a first subset and a second subset of the target group of devices, wherein each of the first subset and the second subset comprises a respective plurality of devices, wherein a quantity of devices in the first subset or the second subset is based on a session capacity of a merchant system;
• send, at a first time, an interactive advertisement exclusively to the first subset of the target group of devices;
• send, at a second time, the interactive advertisement exclusively to the second subset of the target group of devices, wherein the first time is different from the second time, wherein the first time and the second time are determined randomly;
• receive, from a first device of the first subset, a first interaction with the interactive advertisement;
• initiate a first communication session between the first device and the merchant system in response to the first interaction;
• receive, from a second device of the second subset, a second interaction with the interactive advertisement;
• and
• initiate a second communication session between the second device and the merchant system in response to the second interaction.