Delivery of third party content on a first party portal

A system for dynamic assignment of streams, the system comprising:

• memory that stores a content preference associated with a user, the content preference stored in memory of a platform server;
• a communication interface that communicates over a communication network, wherein the communication interface:
• queries a plurality of third-party servers for metadata regarding a plurality of different third-party content streams hosted by one or more of the third-party servers, and
• receives a user request regarding the third-party content streams, the user request received from a user device associated with the user;
• a processor that executes instructions stored in memory, wherein the processor executes the instructions to:
• dynamically assign each of the third-party content streams into one of a plurality of different channels based on descriptive information indicated by the respective metadata and the content preference associated with the user, and
• generate a display of the dynamically assigned channels, wherein a selected one of the channels has been assigned third-party content streams from different third-party servers, and wherein the communication interface streams the assigned third-party content streams of the selected channel to the user device by retrieving the assigned third-party content streams from the different third-party servers in accordance with the dynamic assignment.

A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for a first-party portal service, the method comprising:

• storing a content preference associated with a user, the content preference stored in memory of a platform server;
• querying a plurality of third-party servers for metadata regarding a plurality of different third-party content streams hosted by one or more of the third-party servers;
• receiving a user request regarding the third-party content streams, the user request received from a user device associated with the user;
• dynamically assigning each of the third-party content streams into one of a plurality of different channels based on descriptive information indicated by the respective metadata and the content preference associated with the user;
• generating a display of the dynamically assigned channels, wherein a selected one of the channels has been assigned third-party content streams from different third-party servers;
• and
• streaming the assigned third-party content streams of the selected channel to the user device, wherein the platform server retrieves the assigned third-party content streams from the different third-party servers in accordance with the dynamic assignment.