Image processing apparatus, image capturing apparatus, image processing method, and storage medium

An image processing method executed by an image processing apparatus, comprising:

• identifying a target color that a pixel of a shot image corresponding to an object having a specific color is to have as a result of white balance processing performed on the shot image;
• determining a target region of a virtual light source in the shot image;
• performing image processing for adding an effect of virtual light irradiation by the virtual light source to the target region;
• and
• controlling a color of the virtual light source such that a color close to the target color approaches the target color in the target region.

A non-transitory computer-readable storage medium which stores a program for causing a computer to execute an image processing method comprising:

• identifying a target color that a pixel of a shot image corresponding to an object having a specific color is to have as a result of white balance processing performed on the shot image;
• determining a target region of a virtual light source in the shot image;
• performing image processing for adding an effect of virtual light irradiation by the virtual light source to the target region;
• and
• controlling a color of the virtual light source such that a color close to the target color approaches the target color in the target region.