System and method for providing and managing third party content with call functionality

A computer-implemented method of extracting contact information from a resource and associating the contact information with a content item, comprising:

• receiving, by a data processing system, a content item and uniform resource locator (URL) from a content provider computing device, the URL identifying a resource;
• loading, by the data processing system, the resource identified by the received URL;
• detecting, by the data processing system, a plurality of contact information from the loaded resource, the plurality of contact information comprising a first contact information and a second contact information;
• determining, by the data processing system prior to associating contact information with the content item, a prominence score for each contact information of the plurality of contact information by analyzing an object tree of the resource or analyzing a result of optical character recognition of the resource;
• selecting, by the data processing system, the first contact information and the second contact information of the plurality of contact information based on the calculated prominence scores;
• associating, by the data processing system, the selected first contact information and the second contact information with the content item;
• receiving a request from a computing device, the request including location information for the computing device;
• selecting, by a data processing system, one of the first contact information or the second contact information responsive to the location information;
• modifying, responsive to the request, the content item by embedding the one of the first contact information or the second content information selected based on the location information provided with the request and the calculated prominence scores with a selectable button for the content item;
• and
• serving the content item with the selectable button to the computing device responsive to the request, the computing device contacting the content provider using the selected one of the first contact information or the second contact information responsive to a selection of the selectable button.