Rendering content in a 3D environment

One or more non-transitory computer-readable media having instructions stored thereon that, when executed by one or more processors of a computing system, cause performance of operations comprising:

• displaying, on a display of the computing system, a three-dimensional (3D) environment;
• prior to user interaction with a virtual object in the 3D environment, rendering the virtual object in a first display mode in which the virtual object presents a first set of third-party content, wherein the first display mode has a first computational demand for rendering the virtual object in the first display mode;
• and
• in response to detecting user interaction with the virtual object in the 3D environment while the virtual object is rendered in the first display mode, re-rendering the virtual object in the 3D environment in a second display mode in which the first set of third-party content is replaced with a second set of third-party content on the virtual object, wherein the second display mode has a second computational demand for rendering the virtual object that is higher than the first computational demand for rendering the virtual object in the first display mode, wherein the virtual object includes an instruction for re-rendering the virtual object in the second display mode from the first display mode, wherein the computing system receives the instruction prior to user interaction with the virtual object in the 3D environment.

A computing system, comprising:

• one or more processors;
• and
• one or more computer-readable media having instructions stored thereon that, when executed by the one or more processors, cause the one or more processors to perform operations comprising:
• displaying, on a display of the computing system, a three-dimensional (3D) environment;
• prior to user interaction with a virtual object in the 3D environment, rendering the virtual object in a first display mode in which the virtual object presents a first set of third-party content, wherein the first display mode has a first computational demand for rendering the virtual object in the first display mode;
• and
• in response to detecting user interaction with the virtual object in the 3D environment while the virtual object is rendered in the first display mode, re-rendering the virtual object in the 3D environment in a second display mode in which the first set of third-party content is replaced with a second set of third-party content on the virtual object, wherein the second display mode has a second computational demand for rendering the virtual object that is higher than the first computational demand for rendering the virtual object in the first display mode, wherein the virtual object includes an instruction for re-rendering the virtual object in the second display mode from the first display mode, wherein the computing system receives the instruction prior to user interaction with the virtual object in the 3D environment.