Presenting endorsements using analytics and insights

A computer system comprising:

• a processor;
• a storage device;
• a memory device holding an instruction set executable by the processor to cause the computer system to perform operations comprising:
• training a machine learned model using a machine learning algorithm, wherein the training includes calculating a plurality of coefficients using an optimization function;
• responsive to receiving, via a computing device of a first member of a social networking service, a request to view a member profile of a second member of the social networking service:
• accessing member profile data of the second member to identify a set of skills, each skill in the set of skills a skill for which the second member has received an endorsement from one or more endorsers;
• deriving an endorsement quality score for each endorsement of a skill in the set of skills by the one or more endorsers, the endorsement quality score for each endorsement derived as a combination of sub-scores including an endorser value based on characteristics of the endorser and a recipient value based on characteristics of the second member, the combination calculated by passing one or more features of the endorser and one or more features of the second member to the trained machine learned model and applying the calculated coefficients to the subscores;
• selecting from the set of skills a particular skill, shared in common between the first member profile and the second member profile, according to member profiles of the first member and the second member, and associated with an endorsement having an endorsement quality score that exceeds a predetermined threshold;
• presenting in a user interface, via the computing device of the first member of the social networking service, the member profile of the second member and member information identifying the particular skill and the endorser associated with the endorsement of the particular skill;
• and
• retraining the machine learning model based on input received from the first member in response to the presenting.