Real-time online advertisement type overrides

A system comprising:

• a processing system including a processor of a mobile communication device;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
• receiving, from a client device, a first notification of an ad space from a seller over a communication network, the ad space being for presentation in a user interface of an application executing on the client device;
• identifying a first creative for the ad space;
• identifying a first plurality of ad conditions in a global ad profile corresponding to an ad space inventory to which the ad space belongs comprising a first condition that identifies an allowed creative media type for the ad space inventory, wherein the allowed creative media type comprises a fixed image, an expandable image, an animation, video, or audio, wherein the allowed creative media type comprises a first subject matter;
• identifying a second plurality of ad conditions in a seller's ad profile corresponding to the seller;
• sending a second notification requesting a bid on the ad space to a plurality of bidders over the communication network, each bidder representing a respective buyer;
• receiving bids from the bidders over the communication network, each bid corresponding to a respective bid price, buyer, and a creative;
• determining that a first bid of the bids corresponds to the first creative having a media type comprising a second subject matter different from the first subject matter, wherein the media type of the first creative comprises a fixed image, an expandable image, an animation, video, or audio;
• identifying a preexisting arrangement between a first buyer corresponding to the first bid and the seller, wherein the preexisting arrangement and the second plurality of ad conditions take priority over the first plurality of ad conditions in the global ad profile, wherein the preexisting arrangement and the second plurality of ad conditions allow the first creative to be served to the ad space, wherein the client device receives a uniform resource locator (URL) for the first creative over the communication network, wherein the preexisting arrangement includes a floor price between the first buyer and the seller;
• determining that the first creative does not satisfy the first plurality of ad conditions based on the first creative not comprising the allowed creative media type;
• determining that the first creative does satisfy the second plurality of ad conditions;
• determining that a first bid price of the first bid exceeds the floor price;
• selecting the first creative for the ad space based on the second plurality of ad conditions taking priority over the first plurality of ad conditions and the first bid price exceeding the floor price;
• and
• storing, based on the selecting of the first creative for the ad space, a record that includes the seller, the first buyer, and a second bid price of a second bid included in the bids, wherein the second bid price corresponds to a second buyer that is different from the first buyer and the second bid price is different from the first bid price.

A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

• receiving, from a client device, a first notification of an ad space from a seller over a communication network, the ad space being for presentation in a user interface of an application executing on the client device;
• identifying a first creative for the ad space;
• identifying a first plurality of ad conditions in a global ad profile corresponding to an ad space inventory to which the ad space belongs comprising a first condition that identifies an allowed creative media type for the ad space inventory, wherein the allowed creative media type comprises a fixed image, an expandable image, an animation, video, or audio, wherein the allowed creative media type comprises a first subject matter;
• identifying a second plurality of ad conditions in a seller's ad profile corresponding to the seller;
• sending a second notification requesting a bid on the ad space to a plurality of bidders over the communication network, each bidder representing a respective buyer;
• receiving bids from the bidders over the communication network, each bid corresponding to a respective bid price, buyer, and a creative;
• determining that a first bid of the bids corresponds to the first creative having a media type comprising a second subject matter different from the first subject matter, wherein the media type of the first creative comprises a fixed image, an expandable image, an animation, video, or audio
• identifying a preexisting arrangement between a first buyer corresponding to the first bid and the seller, wherein the preexisting arrangement and the second plurality of ad conditions take priority over the first plurality of ad conditions in the global ad profile, wherein the preexisting arrangement and the second plurality of ad conditions allow the first creative to be served to the ad space, wherein the preexisting arrangement includes a floor price between the first buyer and the seller;
• determining that the first creative does not satisfy the first plurality of ad conditions based on the first creative not comprising the allowed creative media type;
• determining that the first creative does satisfy the second plurality of ad conditions;
• determining that a first bid price of the first bid exceeds the floor price;
• selecting the first creative for the ad space based on the second plurality of ad conditions taking priority over the first plurality of ad conditions and the first bid price exceeding the floor price;
• and
• storing, based on the selecting of the first creative for the ad space, a record that includes the seller, the first buyer, and a second bid price of a second bid included in the bids, wherein the second bid price corresponds to a second buyer that is different from the first buyer and the second bid price is different from the first bid price.