Providing content related to sentiment of product feature

A computer-implemented method for providing targeted content related to sentiment associated with products, the method comprising:

• in accordance with an abandonment of an item in an electronic shopping cart, identifying a referral source from which a user navigated to arrive at a product page having the item in an electronic shopping cart;
• determining that the referral source and the product page were visited during a browsing session;
• determining a negative sentiment of a product feature associated with the item, wherein the negative sentiment of the product feature is determined using content of the referral source, wherein the content of the referral source includes a negative description of the product feature;
• based on the negative sentiment of the product feature, selecting positive targeted content related to the product feature associated with the item, wherein the positive targeted content includes a positive description of the product feature which is contrary to the negative description of the product feature in the content of the referral source, the targeted content intended to address the negative sentiment of the product feature associated with the item;
• and
• providing the positive targeted content for the user to view in an effort to entice the user to complete a purchase of the item in the shopping cart.

A computer-implemented method for providing targeted content related to sentiment associated with products, the method comprising:

• in accordance with an abandonment of an item in an electronic shopping cart, identifying a referral source from which a user navigated to arrive at a product page having the item in an electronic shopping cart;
• determining that the referral source and the product page were visited during a browsing session;
• determining a negative sentiment of a product feature associated with the item, wherein the negative sentiment of the product feature is determined using content of the referral source, wherein the content of the referral source includes a negative description of the product feature;
• based on the negative sentiment of the product feature, selecting positive targeted content related to the product feature associated with the item, wherein the positive targeted content includes a positive description of the product feature which is contrary to the negative description of the product feature in the content of the referral source, the targeted content intended to address the negative sentiment of the product feature associated with the item;
• and
• providing the positive targeted content for the user to view in an effort to entice the user to complete a purchase of the item in the shopping cart.