US 11,113,720 B2Granted

System and a method for surveying advertisements in mobile applications

OwnerAssaf Toval, Kfir Moyalinventors

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Abstract

A method and a system for monitoring an advertisement presented within a mobile application, including: simulating a virtual user interacting with the mobile application, tracing in real-time executable code of the mobile application that processes an advertisement. Where this traced process of advertisement performs: negotiating advertisement display, communicating an advertisement, and displaying an advertisement. The system then directs the advertisement negotiation via a proxy server emulating a location of the virtual user. The system then detects within the process of advertisement an advertisement processed by the executable code. The system then records the advertisement as displayed, and parameters associated with the advertisement.

Claims26

Dependent claims

A computer-implemented method executed by an internet server, the method comprising the actions of:

receiving at the internet server, data comprising:
at least one particular mobile application, wherein the at least one particular mobile application comprises executable code configured to be executed by a processor of a mobile communications device, and wherein the executable code comprises at least one advertisement related code;
at least one user location for a particular virtual user, the user location comprising a selected geographical location;
and
personal data for simulating the particular virtual user on the internet server;
monitoring, by the internet server, in real-time, processing of the executable code, the executable code being processed by an emulated mobile communications device on the internet server;
intercepting, by the internet server, in real-time, a communication generated by the emulated mobile device processing the at least one advertisement related code;
communicating, by the internet server, in real-time, the intercepted communication to an ad network server via a proxy server, wherein the proxy server is associated with the received user location of the particular virtual user;
receiving, by the internet server, advertisement data from the ad network server;
and
recording, by the internet server, at least one of:
advertisement information included in the advertisement data to be displayed by the at least one particular mobile application;
and
parameters associated with the advertisement data.

11 more elements

A server for receiving advertisement data which would be presented to a mobile computing device in response to a user interacting with a mobile application running on the mobile computing device, the server comprising:

a processor configured to execute computer programs;
a user interaction module, which when executed by the processor, is configured to:
receive at least one particular mobile application, wherein the at least one particular mobile application comprises mobile application code configured to be loaded into a mobile communication device and executed by a mobile communication device processor and further comprises at least one advertisement related code;
at least one user location for a virtual user, the user location comprising a selected geographical location;
and
personal data for simulating the virtual user;
and
an emulation module, when executed by the processor, is configured to:
emulate a mobile communication device by processing the mobile application code;
monitor, in real-time, processing of the mobile application code;
at least one monitoring module operative to:
intercept a communication generated when the emulation module processes the advertisement related code;
communicate the intercepted communication to an ad network server via a proxy server associated with the user location of the virtual user;
receive advertisement data from the ad network server;
and
record at least one of:
advertisement information in the advertisement data to be displayed by the at least one particular mobile application;
and
parameters associated with the advertisement data.

16 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/859,895Filed 27 Apr 2020 · continuation
Priority: 31 Jan 2016
Published: US 2020/0258117 A113 Aug 2020
Granted: 7 Sep 2021
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06Q 30/0244
Determining effectiveness of advertisements: optimization
G06Q 30/0267
Targeted advertisements: wireless devices
G06Q 50/184
Legal services: intellectual property management
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial

Family

Application62/289,260Us provisional application · filed 31 Jan 2016
Application15/412,050Parent of this continuation · filed 22 Jan 2017
US 2020/0258117 A1Pre-grant publication · published 13 Aug 2020
US 10,672,026 B2Parent of this continuation
US 2017/0221092 A1Published application
US 11,113,720 B2This patent

From the US filing history. Foreign family members aren’t listed.

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