Customer engagement platform experimentation framework

A computer-readable storage media comprising computer-executable instructions, that when executed by a computer, causes the computer to perform operations to facilitate creating a customer engagement platform experimentation framework, the operations comprising:

• creating, based on selections made by a user at a user interface, an experiment based on an original promotion to determine customer engagement, the experiment including conditions selected by the user;
• utilizing numberlines, computing user bucket assignments for the experiment that group the users of the experiment into a control or a treatment group, the numberlines computing the user bucket assignments differently for unrelated experiments and similarly for related experiments to ensure the users are in either the control or the treatment group for all the related experiments;
• creating experiment bookings for the experiment in accordance with the user bucket assignments;
• detecting parameters at runtime during a client content request, the parameters including operating system version or screen resolution;
• upon the detected parameters being satisfied, delivering the experiment to the users in accordance with the conditions and the experiment bookings;
• comparing key performance indicators (KPIs) of users that experienced the experiment with KPIs of users that did not experience the experiment;
• and
• providing an assessment of the experiment based on the compared KPIs.

A computerized system:

• a processor;
• and
• a computer storage medium storing computer-useable instructions that, when used by the processor, cause the processor to:
• enable setup and management of experiments to determine customer engagement, the setup and management including conditions;
• store and manage the experiments and numberline metadata;
• compute user bucket assignments for each experiment of the experiments in accordance with the numberline metadata, wherein the numberline metadata is utilized to compute the user bucket assignments similarly for related experiments to ensure the users are in either the control or the treatment group for all the related experiments;
• create experiment bookings for each experiment of the experiments in accordance with the user bucket assignments;
• detect parameters at runtime during a client content request, the parameters including operating system version or screen resolution;
• and
• upon the detected parameters being satisfied, deliver the experiment to the users in accordance with the conditions and the experiment bookings.