Method and apparatus for associating device user identifiers with content presentation and related events

A non-transitory, computer-readable storage media, storing program instructions that when executed by at least one computing device, implement operations comprising:

• detecting a plurality of presentation events, each presentation event indicating a connection between a user identifier linked to a mobile device and a presentation of a respective different media content presentation on one or more televisions, each media content presentation promoting a respective different product or service and provided by a respective different retailer, wherein the mobile device identifies each media content presentation by matching audio content emitted by one of the televisions and received via a microphone of the mobile device to stored audio data accessible by the mobile device;
• transmitting, to a network server, a plurality of presentation event messages, each presentation event message identifying one of the presentation events and including the user identifier and a media content identifier of the media content presentation indicated by the presentation event;
• transmitting to the network server, a plurality of predefined event messages, each event message identifying one of a plurality of geofence areas encountered by the mobile device, each geofence area being at a respective different retail establishment, and wherein each geofence area is detected by a location-tracking system executed by the mobile device, and wherein each geofence area is defined by the respective different retailer;
• associating, each of the predefined event messages with one or more of the presentation event messages by matching the user identifier included in each of the predefined event messages with the user identifier in each of the presentation event messages;
• and
• determining that an association between each of the predefined event messages and the presentation event messages indicates whether the user viewing or listening to a selected one of the media content presentations identified in the presentation event message visited the retail establishment of the retailer of the product or service promoted by the identified media content presentation and whether the user viewing or listening to the selected media content presentation visited one or more other retail establishments of one or more other retailers of products of services promoted by one or more others of the media content presentations.

A system configured to associate media content presentations with purchase-related events of a user of a mobile device, comprising:

• a mobile device comprising at least one processor and a non-transitory computer-readable storage medium storing program instructions of a software application that when executed by at least one processor of the mobile device implement operations comprising:
• detecting a plurality of presentation events, each presentation event indicating a connection between a user identifier linked to a mobile device and a presentation of a respective different media content presentation on one or more televisions, each media content presentation promoting a respective different product or service and provided by a respective different retailer, wherein the mobile device identifies each media content presentation by matching audio content emitted by one of the televisions and received via a microphone of the mobile device to stored audio data accessible by the mobile device;
• transmitting to a network server a plurality of presentation event messages, each presentation event message identifying one of the presentation events and including the user identifier and a media content identifier of the media content presentation indicated by the presentation event;
• transmitting to the network server a plurality of predefined event messages, each event message identifying one of a plurality of geofence areas encountered by the mobile device, each geofence area being at a respective different retail establishment, and wherein each geofence area is detected by a location-tracking system executed by the mobile device, and wherein each geofence area is defined by the respective different retailer;
• and
• a network server comprising at least one processor and a non-transitory computer-readable storage medium storing program instructions of an analytical application that when executed by at least one processor of the network server implement operations comprising:
• associating each of the predefined event messages with one or more of the presentation event messages by matching the user identifier included in each of the predefined event messages with the user identifier included in each of the presentation event messages;
• and
• determining that an association between each of the predefined event messages and the presentation event messages indicates whether the user viewing or listening to a selected one of the media content presentations identified in the presentation event message and whether the user visited the retailer of the product or service promoted by the selected media content presentation and whether the user viewing or listening to the selected media content presentation visited one or more other retail establishments of one or more other retailers of products of services promoted by one or more others of the media content presentations.