Schemes for retrieving and associating content items with real-world objects using augmented reality and object recognition

An apparatus comprising:

• a processor-based device;
• and
• a non-transitory storage medium storing a set of computer readable instructions configured to cause the processor-based device to perform steps comprising:
• identifying a real-world object in a scene viewed by a camera of a user device;
• matching the real-world object with a tagged object based at least in part on image recognition and a sharing setting that has been assigned to the tagged object, the tagged object having been tagged with a content item that is distinct from the sharing setting;
• providing a notification to a user of the user device that the content item is associated with the real-world object;
• receiving a request from the user for the content item;
• and
• providing the content item to the user.

A method comprising:

• receiving a selection of a real-world object as viewed by a camera of a first user device from a user;
• receiving a content item to tag to the real-world object;
• capturing one or more images of the real-world object with the camera;
• receiving a sharing setting from the user, wherein the sharing setting is distinct from the content item and comprises whether the real-world object will be matched only with an image of the real-world object or with an image of any object sharing one or more common attributes with the real-world object;
• and
• storing the content item, the one or more images of the real-world object, and the sharing setting on a server, wherein the content item is configured to be retrieved by a second user device viewing an object matching the real-world object.

An apparatus comprising:

• a processor-based device;
• and
• a non-transitory storage medium storing a set of computer readable instructions configured to cause the processor-based device to perform steps comprising:
• receiving a selection of a real-world object as viewed by a camera of a first user device from a user;
• receiving a content item to tag to the real-world object;
• capturing one or more images of the real-world object with the camera;
• receiving a sharing setting from the user, wherein the sharing setting is distinct from the content item and comprises whether the real-world object will be matched only with an image of the real-world object or with an image of any object sharing one or more common attributes with the real-world object;
• and
• storing the content item, the one or more images of the real-world object, and the sharing setting on a server, wherein the content item is configured to be retrieved by a second user device viewing an object matching the real-world object.