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US 11,109,692 B2Granted
Systems and methods for merchandizing electronic displays
AssigneeRTC Industries, Inc.
InventorJohn Swafford
Life of this patent
Estimating the term…
Abstract
Systems and methods for a merchandizing display related to a continuous display formed by electronic displays embedded along product shelves and on the packages stored on the product shelves. An electronic label device may detect the presence of a consumer and send a trigger to the packages on its product shelf. The electronic label device may also send a trigger to surrounding electronic label devices. A streaming video may then be apportioned among displays on electronic label devices and the packages. Each of the displays may simultaneously output a different portion of the streaming video.
Claims14
An apparatus comprising:
- a processor;
- and
- memory storing computer readable instructions that, when executed by the processor, cause the apparatus to:
- determine a location of one or more shelf edge electronic displays positioned on a shelf, the shelf edge electronic displays associated with one or more items positioned on the shelf within a facility, wherein the one or more items each have an electronic display;
- detect a computing device associated with a user within the facility;
- determine, via the computing device, whether the user is in proximity to the one or more shelf edge electronic displays associated with the one or more items;
- direct the user to the one or more items by altering the one or more shelf edge electronic displays when the user is in proximity to the one or more items;
- alter the electronic display of a first item of the one or more items when the user is in proximity to the one or more items;
- and
- direct the user to other items similar to or related to the one or more items by altering the one or more shelf edge electronic displays and the electronic display of the first item of the one or more items when the user is in proximity to the one or more items by apportioning a streaming video between the one or more shelf edge electronic displays and the electronic display of the first item of the one or more items when the user is in proximity to the one or more items.
7 more elements
A method comprising:
- determining a location of one or more shelf edge electronic displays associated with one or more items within a facility, wherein the one or more items each have an electronic display;
- determining a computing device associated with a user within the facility;
- determine, via the computing device, whether the user is in proximity to the one or more shelf edge electronic displays associated with the one or more items;
- directing the user to the one or more items by altering the one or more shelf edge electronic displays when the user is in proximity to the one or more items;
- altering the electronic display of a first item of the one or more items when the user is in proximity to the one or more items;
- and
- direct the user to other items similar to or related to the one or more items by altering the one or more shelf edge electronic displays and altering the electronic display of the first item of the one or more items when the user is in proximity to the one or more items by apportioning a streaming video between the one or more shelf edge electronic displays and the electronic display of the first item of the one or more items when the user is in proximity to the one or more items.
4 more elements
One or more non-transitory computer readable media storing instructions that, when executed by a processor, cause the processor to:
- determine a location of one or more shelf edge electronic displays associated with one or more items within a facility, wherein the one or more items each have an electronic display;
- detect a computing device associated with a user within the facility;
- determine, via the computing device, whether the user is in proximity to the one or more shelf edge electronic displays associated with the one or more items;
- direct the user to the one or more items by altering the one or more shelf edge electronic displays when the user is in proximity to the one or more items;
- alter the electronic display of a first item of the one or more items when the user is in proximity to the one or more items;
- and
- direct the user to other items similar or related to the one or more items by altering the one or more shelf edge electronic displays and altering the electronic display of the first item of the one or more items when the user is in proximity to the one or more items by apportioning a streaming video between the one or more shelf edge electronic displays and the electronic display of the first item of the one or more items when the user is in proximity to the one or more items.
4 more elements
Dependencies are inferred from the claim text.