Embedded in-vehicle platform for providing immersive user experiences

A vehicle, comprising:

• a micro-environment assembly configured to selectively adjust an ambience within a vehicle by providing any combination of one or more of visual, auditory, or olfactory output;
• and
• a vehicle controller comprising a processor and a memory, the processor being configured to execute instructions stored in the memory to:
• obtain a preference profile for a user;
• load the preference profile by the vehicle controller;
• determine a shopping experience of the user occurring on a vehicle shopping platform within the vehicle;
• determine an ambience profile of a merchant identified in the shopping experience;
• and
• control the micro-environment assembly to selectively adjust the ambience within the vehicle based on the ambience profile and the preference profile to provide the user with an immersive experience.

A system, comprising:

• a service provider that:
• generates and maintains preference profiles of users;
• and
• obtains ambience profiles from third-party entities;
• and
• a vehicle comprising:
• a micro-environment assembly configured to selectively adjust an ambience within a vehicle by providing any combination of one or more of visual, auditory, or olfactory output;
• and
• a vehicle controller comprising a processor and a memory, the processor being configured to execute instructions stored in the memory to:
• obtain a preference profile for a user from the service provider;
• load the preference profile by the vehicle controller;
• determine a shopping experience of the user occurring on a vehicle shopping platform within the vehicle;
• determine an ambience profile of a merchant identified in the shopping experience;
• load the ambience profile by the vehicle controller;
• and
• control the micro-environment assembly to selectively adjust the ambience within the vehicle based on the ambience profile and the preference profile.