Oil-in-water emulsion cosmetic

A method of making an oil-in-water emulsion that provides a fresh feeling upon application to skin resulting from a sudden loss of viscosity upon application to the skin,

• the method comprising emulsifying
• (a) 5 to 40% by mass of an oil component, wherein the oil component comprises a combination of a polar oil and a non-polar oil, wherein at least 55% by mass of the oil component is constituted by the polar oil;
• (b) 0.05 to 1% by mass of an emulsifier wherein the emulsifier is a hydrophobically modified alkyl cellulose;
• (c) 3.0 to 30% by mass of an ultraviolet scattering agent having a hydrophobic surface, wherein the ultraviolet scattering agent is dispersed in the oil component;
• and
• (d) 0.15 to 1% by mass of a water phase thickener selected from the group consisting of polyvinyl alcohol, polyvinyl acetate, polyvinyl methyl ether, polyvinyl pyrrolidone, copolymers of vinyl pyrrolidone and vinyl acetate, carboxyvinyl polymers, sodium polyacrylate, poly ethyl acrylate, alkanolamine polyacrylate, copolymers of alkyl methacrylate and dimethylaminoethyl methacrylate, poly-2-acrylamido-2-methylpropane sulfonic acid, polymethacryloyloxy trimethylammonium, (ammonium acryloyldimethyl taurate/VP) copolymers, and (dimethylacrylamide/sodium acryloyldimethyl taurate) crosspolymers;
• wherein if the oil-in-water emulsion comprises additional emulsifiers other than the hydrophobically modified alkyl cellulose, the additional emulsifiers are used in an amount of 1% by mass or less.