Service creation and management

A computer storage medium having computer-executable instructions stored thereon that, when executed by a processor, cause the processor to perform operations comprising:

• detecting, at a service control that controls a service, a capacity event associated with the service;
• determining, based on a recipe and based on the capacity event, resources that are needed to provide functionality of a scaled version of the service, the resources comprising a virtual machine;
• instructing an infrastructure control to instantiate the virtual machine, wherein the scaled version of the service comprises a service component that provides the functionality of the scaled version of the service, and wherein the virtual machine is instantiated to host the service component;
• and
• loading, by the service control, the service component to the virtual machine.

A method comprising:

• detecting, at a service control that controls a service, a capacity event associated with the service;
• determining, based on a recipe and based on the capacity event, resources that are needed to provide functionality of a scaled version of the service, the resources comprising a virtual machine;
• instructing an infrastructure control to instantiate the virtual machine, wherein the scaled version of the service comprises a service component that provides the functionality of the scaled version of the service, and wherein the virtual machine is instantiated to host the service component;
• and
• loading, by the service control, the service component to the virtual machine.