Cross-channel digital and IOT advertising triggered by cable TV cue message

A method, comprising:

• detecting by a first server a cue message in a linear programming feed, the cue message and at least one associated data set having a plurality of ad insertion parameters for an upcoming ad insertion break in the linear programming feed, the ad insertion parameters including a time and a duration of the ad insertion break;
• a network that is broadcasting the linear programming feed;
• a current program being broadcast on the linear programming feed;
• a geolocation for the linear programming feed;
• and a link to demographic and psychographic information for viewers of the current program;
• in response to detection of the cue message, obtaining by the first server an ad to be placed in the upcoming ad insertion break;
• based upon the obtained ad, determining by the first server an advertiser associated with the obtained ad;
• based upon the obtained ad and the determined advertiser, generating by the first server a companion ad request for a companion ad to be run in a digital channel, the companion ad request including first data concerning the obtained ad;
• second data concerning the determined advertiser;
• at least some of the plurality of ad insertion parameters;
• a plurality of keywords;
• for each keyword, a maximum bid amount for purchase of each of the plurality of keywords on the search engine platform;
• and instructions for obtaining ad content in a proper format for the search engine platform;
• by the first server, sending the companion ad request to an ad management platform;
• and
• at the first server, receiving from the ad management platform, a confirmation notice that, in response to the companion ad request, at least one of the companion ad request keywords were purchased and that a companion ad was placed on the search engine platform.

A system, comprising:

• a first server configured with program instructions that enable:
• detecting a cue message in a linear programming feed, the cue message and at least one associated data set having a plurality of ad insertion parameters for an upcoming ad insertion break in the linear programming feed, the ad insertion parameters including a time and a duration of the ad insertion break;
• a network that is broadcasting the linear programming feed;
• a current program being broadcast on the linear programming feed;
• a geolocation for the linear programming feed;
• and a link to demographic and psychographic information for viewers of the current program;
• generating a companion ad request for a companion ad to be run in a digital channel, the companion ad request having first data including at least some of the ad insertion parameters, and second data that includes instructions for selecting the digital channel and for obtaining ad content in a proper format for the selected digital channel;
• sending the companion ad request to an ad management platform;
• and
• receiving from the ad management platform a confirmation notice that, in response to the companion ad request, at least one companion ad was run in the selected digital channel.

A method, comprising:

• detecting by a first server a cue message in a non-linear programming feed, the cue message and at least one associated data set having a plurality of ad insertion parameters for an upcoming ad insertion break in the non-linear programming feed, the ad insertion parameters including a location and a duration of the ad insertion break in the non-linear programming feed;
• a current program being streamed on the non-linear programming feed;
• a geolocation for the non-linear programming feed;
• and a link to demographic and psychographic information for viewers of the current program;
• in response to detection of the cue message,
• generating by the first server a companion ad request for a companion ad in a digital channel, the companion ad request having first data including at least some of the plurality of ad insertion parameters, and second data that includes instructions for selecting the digital channel and for obtaining ad content in a proper format for the selected digital channel;
• by the first server, sending the companion ad request to an ad management platform;
• at the first server, receiving from the ad management platform, a confirmation notice that, in response to the companion ad request, at least one companion ad was run in the selected digital channel.