Merchandise display fixture

An adjustable merchandising shelf system for dispensing retail products, the system comprising:

• a fixed portion comprising a first outer mounting assembly, a second outer mounting assembly connected to the first outer mounting assembly by a shelf, and mounting hooks provided at rear sides of the first outer mounting assembly and the second outer mounting assembly, wherein the mounting hooks are configured to be mountable to retail aisle uprights;
• the system further comprising at least y modules, each module including a plurality of integrally interconnected frame channels wherein y>x;
• said modules comprising at least first modules including channels of a first width and second modules including channels of a second width;
• at least several of said modules including reversible generally U-shaped inserts configured for insertion into said channels, said U-shaped inserts providing a first open orientation suitable for receiving a generally cylindrical tape product and a second closed orientation suitable for supporting a rectangular or other flat sided tape product;
• said display optionally further including removable spring loaded sliders configured for disposition in at least several of the channels, at least one cabinet configured for mounting to said stand, and at least one module including a relatively long front leg and a relatively short rear leg.