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US 10,873,776 B2Granted
Frequency capping of addressable content
AssigneeVisible World, Inc.
InventorsSeth Haberman, Claudio Marcus, Robert Bress
Life of this patent
Estimating the term…
Abstract
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
Claims20
A system comprising:
- a receiver configured to:
- receive, from a first computing device, first information indicating a first exposure limit for first content, wherein the first content is associated with a first series of content presentations and is configured to be addressed to a second computing device;
- receive, from the second computing device, second information indicating:
- a first number of exposures to the first content by the second computing device, and
- an amount of time that a user interacted with the second computing device during the first series of content presentations;
- receive, from the first computing device, third information indicating a presentation order of second content associated with a second series of content presentations;
- a processor configured to determine, based on the second information, a second exposure limit for the second content;
- and
- a transmitter configured to send, to the second computing device, fourth information comprising instructions to cause display of the second content based on the presentation order and such that a second number of exposures is less than or equal to the second exposure limit.
6 more elements
A method comprising:
- receiving, from a first computing device, first information indicating a first exposure limit for first content, wherein the first content is associated with a first series of content presentations and is configured to be addressed to a second computing device;
- receiving, from the second computing device, second information indicating:
- a first number of exposures to the first content by the second computing device, and
- an amount of time that a user interacted with the second computing device during the first series of content presentations;
- receiving, from the first computing device, third information indicating a presentation order of second content associated with a second series of content presentations;
- determining, based on the second information, a second exposure limit for the second content;
- and
- sending, to the second computing device, fourth information comprising instructions to cause display of the second content based on the presentation order and such that a second number of exposures is less than or equal to the second exposure limit.
5 more elements
A device comprising:
- one or more processors;
- and
- memory storing instructions that, when executed by the one or more processors, cause the device to:
- receive, from a first computing device, first information indicating a first exposure limit for first content, wherein the first content is associated with a series of content presentations and is configured to be addressed to a second computing device;
- receive, from the second computing device, second information indicating:
- a first number of exposures to the first content by the second computing device, and
- an amount of time that a user interacted with the second computing device during the first series of content presentations;
- receive, from the first computing device, third information indicating a presentation order of second content associated with a second series of content presentations;
- determine, based on the second information, a second exposure limit for the second content;
- and
- send, to the second computing device, fourth information comprising instructions to cause display of the second content based on the presentation order and such that a second number of exposures is less than or equal to the second exposure limit.
8 more elements
Dependencies are inferred from the claim text.