Publishing a disparate per-client live media output stream based on dynamic insertion of targeted non-programming content and customized programming content

A system, comprising:

• one or more processors, the one or more processors are configured to:
• receive a first manifest request from a first client device, wherein the first manifest request comprises one or more parameters;
• transmit the received first manifest request to a first set of processors,
• wherein the first set of processors is configured to select, based on the received first manifest request, at least one of one or more live input streams or one or more pre-encoded media assets based on the one or more parameters and additional parameters retrieved from a repository of schedules, rights, and user preferences database;
• receive at least one of universal resource locators or identifiers from the first set of processors,
• wherein the identifiers reference records for the at least one of the one or more live input streams or the one or more pre-encoded media assets;
• retrieve indexed metadata associated with at least one of the selected one or more live input streams or the one or more pre-encoded media assets from a content packaging and distribution system,
• wherein the indexed metadata defines one or more content placement opportunities within the at least one of the one or more live input streams or the one or more pre-encoded media assets;
• identify a customized first programming content and a targeted first non-programming content as a first additional content that is scheduled in the one or more content placement opportunities,
• wherein the customized first programming content and a targeted first non-programming content is identified based on the one or more parameters in the received first manifest and the associated indexed metadata;
• and
• generate a first programming schedule for the first client device based on at least one of the associated indexed metadata, the first additional content and the one or more live input streams or one or more pre-encoded media assets,
• wherein the first programming schedule defines locations and types of one or more decision points defined by one or more content placement opportunities, and
• wherein based on a schedule of one or more pre-encoded media assets and insertion of the one or more decision points defined by the one or more content placement opportunities in the first programming schedule, the first programming schedule is configured to control publish of one or more pre-encoded media asset manifests as a first disparate live media output stream manifest.

A method, comprising:

• by one or more processors:
• receiving a first manifest request from a first client device, wherein the first manifest request comprises one or more parameters;
• determining a first additional content comprising a customized first programming content and a targeted first non-programming content for the first client device based on the one or more parameters and associated indexed metadata,
• wherein the indexed metadata is retrieved based on the one or more parameters;
• selecting at least one of one or more live input stream manifests or one or more pre-encoded media asset manifests published in a content delivery network and the associated indexed metadata based on the one or more parameters;
• generating a first programming schedule for the first client device based on the at least one of the one or more live input streams or the one or more pre-encoded media assets, associated indexed metadata, and the determined first additional content;
• and
• publishing a first disparate live media output stream manifest for the first client device based on insertion of the at least one of the one or more live input stream manifests or the one or more pre-encoded media asset manifests, the associated indexed metadata, and the determined first additional content based on the first programming schedule generated for the first client device,
• wherein the first programming schedule defines locations and types of one or more decision points defined by one or more content placement opportunities, and
• wherein based on a schedule of one or more pre-encoded media assets and insertion of the one or more decision points defined by the one or more content placement opportunities-in the first programming schedule, the first programming schedule is configured to control publish of the one or more pre-encoded media asset manifests as the first disparate live media output stream manifest.

A method, comprising:

• by one or more processors:
• receiving a first manifest request from a first client device, wherein the first manifest request comprises one or more parameters;
• transmitting the received first manifest request to a first set of processors,
• wherein the first set of processors is configured to select, based on the received first manifest request, at least one of one or more live input streams or one or more pre-encoded media assets based on the one or more parameters and additional parameters retrieved from a repository of schedules, rights, and user preferences database;
• receiving at least one of universal resource locators or identifiers from the first set of processors,
• wherein the identifiers reference records for the at least one of the one or more live input streams or the one or more pre-encoded media assets;
• retrieving indexed metadata associated with at least one of the selected one or more live input streams or the one or more pre-encoded media assets from a content packaging and distribution system,
• wherein the indexed metadata defines one or more content placement opportunities within the at least one of the one or more live input streams or the one or more pre-encoded media assets;
• identifying a customized first programming content and a targeted first non-programming content as a first additional content that is scheduled in the one or more content placement opportunities,
• wherein the customized first programming content and a targeted first non-programming content is identified based on the one or more parameters in the received first manifest and the associated indexed metadata;
• and
• generating a first programming schedule for the first client device based on at least one of the associated indexed metadata, the first additional content and the at least one of the one or more live input streams or one or more pre-encoded media assets,
• wherein the first programming schedule defines locations and types of one or more decision points defined by one or more content placement opportunities, and
• wherein based on a schedule of one or more pre-encoded media assets and insertion of the one or more decision points defined by the one or more content placement opportunities in the first programming schedule, the first programming schedule is configured to control publish of a one or more pre-encoded media asset manifests as a first disparate live media output stream manifest.

A non-transitory computer-readable medium having stored thereon, computer implemented instruction that when executed by a processor in a computer, causes the computer to execute operations, the operations comprising:

• receiving a first manifest request from a first client device, wherein the first manifest request comprises one or more parameters;
• determining a first additional content comprising a customized first programming content and a targeted first non-programming content for the first client device based on the one or more parameters and associated indexed metadata,
• wherein the indexed metadata is retrieved based on the one or more parameters;
• selecting at least one of one or more live input stream manifests or one or more pre-encoded media asset manifests published in a content delivery network and the associated indexed metadata based on the one or more parameters;
• generating a first programming schedule for the first client device based on the at least one of the one or more live input streams or the one or more pre-encoded media assets, associated indexed metadata, and the determined first additional content,
• wherein the first programming schedule defines locations and types of one or more decision points defined by one or more content placement opportunities, and
• wherein based on a schedule of one or more pre-encoded media assets and insertion of the one or more decision points defined by the one or more content placement opportunities-in the first programming schedule, the first programming schedule is configured to control publish of the one or more pre-encoded media asset manifests as a first disparate live media output stream manifest;
• and
• publishing the first disparate live media output stream manifest for the first client device based on insertion of the at least one of the one or more live input stream manifests or the one or more pre-encoded media asset manifests, the associated indexed metadata, and the determined first additional content,
• wherein the insertion is based on the first programming schedule generated for the first client device.

A system, comprising:

• one or more processors configured to:
• receive a first manifest request from a first client device, wherein the first manifest request comprises one or more parameters;
• determine a first additional content comprising a customized first programming content and a targeted first non-programming content for the first client device based on the one or more parameters and associated indexed metadata,
• wherein the indexed metadata is retrieved based on the one or more parameters;
• select at least one of one or more live input stream manifests or one or more pre-encoded media asset manifests published in a content delivery network and the associated indexed metadata based on the one or more parameters,
• wherein a first set of processors is configured to transmit at least one of universal resource locators or identifiers to a second set of processors,
• wherein the identifiers that reference records for the at least one of the one or more live input streams or one or more pre-encoded media assets are transmitted, and
• wherein in an absence of the one or more live input streams, the first set of processors is further configured to select a pre-encoded asset indicated in the first manifest request to continue playback as a first disparate live media output stream;
• generate a first programming schedule for the first client device based on the at least one of the one or more live input streams or the one or more pre-encoded media assets, associated indexed metadata, and the determined first additional content;
• and
• publish a first disparate live media output stream manifest for the first client device based on insertion of the at least one of the one or more live input stream manifests or the one or more pre-encoded media asset manifests, the associated indexed metadata, and the determined first additional content,
• wherein the insertion is based on the first programming schedule generated for the first client device.

A system, comprising:

• one or more processors configured to:
• receive a first manifest request from a first client device, wherein the first manifest request comprises one or more parameters;
• determine a first additional content comprising a customized first programming content and a targeted first non-programming content for the first client device based on the one or more parameters and associated indexed metadata,
• wherein the indexed metadata is retrieved based on the one or more parameters;
• select at least one of one or more live input stream manifests or one or more pre-encoded media asset manifests published in a content delivery network and the associated indexed metadata based on the one or more parameters;
• generate a first programming schedule for the first client device based on the at least one of the one or more live input streams or the one or more pre-encoded media assets, associated indexed metadata, and the determined first additional content;
• and
• publish a first disparate live media output stream manifest for the first client device based on insertion of the at least one of the one or more live input stream manifests or the one or more pre-encoded media asset manifests, the associated indexed metadata, and the determined first additional content,
• wherein the insertion is based on the first programming schedule generated for the first client device,
• wherein the first disparate live media output stream manifest for the first client device is generated based on one of a pre-defined conversion modes, and
• wherein the pre-defined conversion modes correspond to at least one of pre-encoded media assets to live stream mode, pre-encoded media assets to live stream mode with scalable architecture, a live stream to live stream mode, or a mixed mode corresponding to a switch between pre-encoded media assets and live streams.