Methods for communication in a communication network for reduced data traffic

A communication network (1) for determining a relevance of a final message (30a) for a final receiver (3a) before sending the final message (30a) comprising:

• a first test receiver (11a), a second test receiver (11b), a third test receiver (11c) and/or a fourth test receiver (11d), a first survey receiver (22a), a second survey receiver (22b) and/or a third survey receiver (22c), a final receiver (3a), a receiver database (6), a survey database (7);
• a central server (8) that generates a first test message (10a), a second test message (10b), a third test message (10c) and a fourth test message (10d), wherein each test message (10a, 10b, 10c, 10d) comprises at least one first message feature (12a, 12b, 12c, 12d), and the first message feature (12a) of the first test message (10a) and the first message feature (12b) of the second test message (10b) are changeable by means of a change in a respective corresponding value (14a, 14b) of a first parameter, and the first message feature (12c) of the third test message (10c) and the first message feature (12d) of the fourth test message (10d) are changeable by means of a change in a respective corresponding value (14c, 14d) of a second parameter, and the respective corresponding values (14a, 14b) of the first parameter are different and the respective corresponding values (14c, 14d) of the second parameter are different;
• a transmitter (2) that sends the first test message (10a), the second test message (10b), the third test message (10c), and the fourth test message (10d) to the first test receiver (11a), the second test receiver (11b), the third test receiver (11c), and/or the fourth test receiver (11d);
• a tracking server (5) that detects a first reaction behavior with respect to the test messages (10a, 10b, 10c, 10d);
• an evaluation module (121) that evaluates the first reaction behavior and determines an influence value of the first parameter, which detects an influence of the first parameter on the first reaction behavior, and an influence value of the second parameter, which detects an influence of the second parameter on the first reaction behavior,
• a selection module (122) that compares the influence value of the first parameter to the influence value of the second parameter and determines a selection parameter (52), wherein the particular one of the two parameters, the first parameter and the second parameter, that has the greater influence on the first reaction behavior is the selection parameter (52);
• wherein the central server (8) generates at least one first survey message (21a) and a second survey message (21b), and the survey messages (21a, 21b) respectively comprise at least one first selection message feature (20a, 20b), the respective first selection message feature (20a, 20b) is changeable by means of a change in a respective corresponding value (23a, 23b, 23c) of the selection parameter (52) and the value (23a) of the selection parameter (52) of the first selection message feature (20a) of the first survey message (21a) is different from the value (23b) of the selection parameter of the first selection message feature (20b) of the second survey message (21b);
• wherein the transmitter (2) sends the first survey message (21a) and the second survey message (21b) at least to the first survey receiver (22a), the second survey receiver (22b), and/or the third survey receiver (22c) and the survey receivers (22a, 22b, 22c) are distinguishable by at least one first receiver feature (51);
• wherein the tracking server (5) detects a second reaction behavior with respect to the survey messages (21a, 21b);
• wherein the evaluation module (121) evaluates the second reaction behavior;
• wherein the central server (8) creates a respective survey data set (26b, 26c, 26d) for at least two survey receivers (22b, 22c), wherein the respective survey data set (26b, 26c, 26d) comprises a value (28b, 28c, 28b) of the first receiver feature (51) of the respective survey receiver (22b, 22c), an evaluation (27b, 27c, 27d) of a corresponding second reaction behavior of the respective survey receiver (22b, 22c) and a corresponding value (23a, 23b) of the selection parameter of the survey message (21a, 21b) received by the respective survey receiver (22b, 22c);
• wherein the central server (8) stores at least two of the survey data sets (26b, 26c, 26d) in the survey database (7) on the database server (9), wherein the survey database (7) by means of the survey data sets (26b, 26c, 26d) stored therein provides an association of the values (28b, 28c, 28b) of the first receiver feature (51) with the values (23a, 23b) of the selection parameter (52) and with the evaluations (27b, 27c, 27d) of the individual second reaction behavior;
• wherein the transmitter (2) sends the final message (30a) to the final receiver (3a) and the central server (8) reads out a value (29a) of the first receiver feature (51) of the final receiver (3a) from the receiver database (6), the final message (30a) comprises at least one first final message feature (31a), the first final message feature (31a) is changeable by means of a change in a corresponding value (32a) of the selection parameter (52) and the value (32a) of the selection parameter (52) is adapted to the read-out value (29a) of the first receiver feature (51) of the final receiver (3a) by means of the association provided by the survey database and a relevance of the final message (30a) for the final receiver (3a) is ascertainable in the form of an individual estimated reaction value (53) before sending the final message (30a).

A transmitter infrastructure (140) for determining a relevance of a final message (30a) for a final receiver (3a) before sending the final message (30a) in a communication network (1) comprising:

• a receiver database (6), a survey database (7);
• a central server (8) that generates a first test message (10a), a second test message (10b), a third test message (10c) and a fourth test message (10d), wherein each test message (10a, 10b, 10c, 10d) comprises at least one first message feature (12a, 12b, 12c, 12d), and the first message feature (12a) of the first test message (10a) and the first message feature (12b) of the second test message (10b) are changeable by means of a change in a respective corresponding value (14a, 14b) of a first parameter, and the first message feature (12c) of the third test message (10c) and the first message feature (12d) of the fourth test message (10d) are changeable by means of a change in a respective corresponding value (14c, 14d) of a second parameter, and the respective corresponding values (14a, 14b) of the first parameter are different and the respective corresponding values (14c, 14d) of the second parameter are different;
• a transmitter (2) that sends the first test message (10a), the second test message (10b), the third test message (10c), and the fourth test message (10d) to a first test receiver (11a), a second test receiver (11b), a third test receiver (11c), and/or a fourth test receiver (11d);
• a tracking server (5) that detects a first reaction behavior with respect to the test messages (10a, 10b, 10c, 10d);
• an evaluation module (121) that evaluates the first reaction behavior and determines an influence value of the first parameter, which detects an influence of the first parameter on the first reaction behavior, and an influence value of the second parameter, which detects an influence of the second parameter on the first reaction behavior,
• a selection module (122) that compares the influence value of the first parameter to the influence value of the second parameter, and determines a selection parameter (52), wherein the particular one of the two parameters, the first parameter and the second parameter, that has the greater influence on the first reaction behavior is the selection parameter (52);
• wherein the central server (8) generates at least one first survey message (21a) and a second survey message (21b), and the survey messages (21a, 21b) respectively comprise at least one first selection message feature (20a, 20b), the respective first selection message feature (20a, 20b) is changeable by means of a change in a respective corresponding value (23a, 23b) of the selection parameter (52) and the value (23a) of the selection parameter (52) of the first selection message feature (20a) of the first survey message (21a) is different from the value (23b) of the selection parameter of the first selection message feature (20b) of the second survey message (21b);
• wherein the transmitter (2) sends the first survey message (21a) the second survey message (21b) at least to a first survey receiver (22a), a second survey receiver (22b), and/or a third survey receiver (22c) and the survey receivers (22a, 22b, 22c) are distinguishable by at least one first receiver feature (51);
• wherein the tracking server (5) detects a second reaction behavior with respect to the survey messages (21a, 21b);
• wherein the evaluation module (121) evaluates the second reaction behavior;
• wherein the central server (8) creates a respective survey data set (26b, 26c, 26d) for at least two survey receivers (22b, 22c), wherein the respective survey data set (26b, 26c, 26d) comprises a value (28b, 28c, 28b) of the first receiver feature (51) of the respective survey receiver (22b, 22c), an evaluation (27b, 27c, 27d) of a corresponding second reaction behavior of the respective survey receiver (22b, 22c) and a corresponding value (23a, 23b) of the selection parameter of the survey message (21a, 21b) received by the respective survey receiver (22b, 22c);
• wherein the central server (8) stores at least two of the survey data sets (26b, 26c, 26d) in the survey database (7) on the database server (9), wherein the survey database (7) by means of the survey data sets (26b, 26c, 26d) stored therein provides an association of the values (28b, 28c, 28b) of the first receiver feature (51) with the values (23a, 23b) of the selection parameter (52) and with the evaluations (27b, 27c, 27d) of the individual second reaction behavior;
• wherein the transmitter (2) sends the final message (30a) to a final receiver (3a) and the central server (8) reads out a value (29a) of the first receiver feature (51) of the final receiver (3a) from the receiver database (6), the final message (30a) comprises at least one first final message feature (31a), the first final message feature (31a) is changeable by means of a change in a corresponding value (32a) of the selection parameter (52) and the value (32a) of the selection parameter (52) is adapted to the read-out value (29a) of the first receiver feature (51) of the final receiver (3a) by means of the association provided by the survey database and a relevance of the final message (30a) for the final receiver (3a) is ascertainable in the form of an individual estimated reaction value (53) before sending the final message (30a).