Providing content to store visitors without requiring proactive information sharing

A system comprising:

• a user device comprising one or more processors and a memory and configured to:
• receive a signal from an entity device physically located in a first entity, the signal including an entity identifier;
• generate a list of entities including the first entity using the signal and the associated entity identifier, the first entity of the list of entities determined to have been within a predetermined distance from the user device based on the signal received by the user device from the entity device located within the first entity;
• store the list of entities in the memory of the user device;
• receive a content item from a third-party content provider device or a content management system, the content item including a content item identifier, the third-party content provider device or the content management system configured to transmit the content item to a plurality of user devices including the user device that are within a geographic area around a location associated with the entity identified by the content item identifier;
• store the content item and the content item identifier in the memory of the user device;
• determine whether the entity identified by the content item identifier matches one or more entities included in the list of entities;
• and
• display the content item responsive to the user device determining that the entity identified by the content item identifier matches the one or more entities included in the list of entities;
• or
• discard, responsive to the user device determining that the entity identified by the content item identifier does not match any of the one or more entities included in the list of entities, the content item from the memory of the user device without displaying the content item.

A method performed by an analytics server comprising:

• receiving, from a user device, a log of content item impressions, the log of content item impressions generated by the user device responsive to presenting one or more content items on a display of the user device, each content item presented responsive to the user device matching a content item identifier and one or more entities included in a list of entities stored in the memory of the user device, the list of entities generated by the user device responsive to the user device receiving a signal transmitted by an entity device physically located in an entity, the content item identifier transmitted by a third-party content provider device or a content management system to a plurality of user devices that are within a geographic area around a location associated with the entity identified by the content item identifier;
• determining a number of content item impressions present in the log;
• and
• providing the number of content item impressions to an administrator associated with the entity.