US 10,872,109 B2Granted

Generating customized content

AssigneeGoogle Inc.

InventorsDani Suleman, Hobart Sze

Life of this patent

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Abstract

Example techniques for generating customized content may include the following operations: receiving a search query from a computing device associated with a user; performing a search of electronic content based on the search query; obtaining a search result based on the search of electronic content; obtaining configurable content that relates to the search query, where the configurable content includes a field that is configurable; identifying user-specific content based on the search query; configuring the field of the configurable content based on the user-specific content to thereby produce configured content; and outputting data corresponding to the search result and the configured content for use in generating a Web page containing the search result and the configured content.

Claims20

Dependent claims

A system to generate customized content, comprising:

a server system including at least one processor to:
receive audible information from a computing device including an audio request to provide content results to the computing device;
convert the audible information into digital information including the audio request to provide the content results to the computing device;
obtain, responsive to the conversion of the audible information, configurable content for delivery to the computing device with the content results, the configurable content including a configurable text field including at least one replaceable blank text field;
retrieve insertable content from social graph information for an account of the computing device, the social graph information indexing internal content and external content for the account;
generate configured text by replacing the at least one replaceable blank text field with text based on the insertable content from the social graph information;
produce configured content including the configured text;
and
provide the configured content to the computing device for display.

6 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/018,843Filed 26 Jun 2018 · continuation
Priority: 28 Sep 2012
Published: US 2018/0300329 A118 Oct 2018
Granted: 22 Dec 2020
Term ends: Not estimatedThe source records don’t support an estimate.

Classification14 codes

G06Q 30/0269
Targeted advertisements: based on user profile or attribute
G06F 16/2455
Query processing: query execution
G06F 16/335
Querying: filtering based on additional data, e.g. user or group profiles
G06F 16/435
Querying: filtering based on additional data, e.g. user or group profiles

Family

Application61/707,539Us provisional application · filed 28 Sep 2012
Application13/957,648Parent of this continuation · filed 2 Aug 2013
Application15/059,035Parent of this continuation · filed 2 Mar 2016
US 9,286,397 B1Parent of this continuation · filed 15 Mar 2016
Application15/667,802Parent of this continuation · filed 3 Aug 2017
US 9,734,518 B2Parent of this continuation · filed 15 Aug 2017
US 2018/0300329 A1Pre-grant publication · published 18 Oct 2018
US 10,019,443 B2Parent of this continuation
US 2016/0180405 A1Published application
US 2017/0329776 A1Published application
US 10,872,109 B2This patent

From the US filing history. Foreign family members aren’t listed.

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