Friction material

A friction material used for a brake shoe of a drum brake for a passenger car, which is manufactured by forming a friction material composition containing a binder, an organic fiber, an inorganic friction modifier, an organic friction modifier, a pH adjuster, and an inorganic filler, wherein

• said friction material composition does not comprise graphite, mica, or vermiculite but comprises 8-12 weight %, relative to the total amount of the friction material composition, of a phenolic thermosetting resin as the binder, 9-18 weight %, relative to the total amount of the friction material composition, of cashew dust and 6-12 weight %, relative to the total amount of the friction material composition, of a rubber particle as the organic friction modifier, where the total amount of the cashew dust and rubber particle is 18-25 weight % relative to the total amount of the friction material composition, and 4-10 weight %, relative to the total amount of the friction material composition, of metallic aluminum particle with an average particle diameter of 50-300 μm as the inorganic friction modifier.