Media distribution and management platform

At least one non-transitory machine readable medium comprising instructions that when executed on a computing system, having at least one processor, cause the computing system to perform a method comprising:

• receiving video into the at least one non-transitory machine readable medium;
• displaying a graphical user interface (GUI) that provides a user with options to distribute the video to first, second, and third distribution channels
• after receiving the video, receiving user input supplied via first and second graphical elements of the graphical user interface (GUI) and via a hardware based input/output (I/O) channel included in the system, wherein the first graphical element corresponds to a first distribution channel and the second graphical element corresponds to a second distribution channel;
• in response to the user input, determining the video, via the at least one processor, is to be distributed to the first and second distribution channels but not to a third distribution channel;
• in response to the user input, determining, via the at least one processor, first and second characteristics for the video, the first and second characteristics including at least one of file type, container type, video duration, video resolution, frame rate, video compression bit rate, or audio compression bit rate;
• in response to determining the video is to be distributed to the first distribution channel, determining which first channel information is necessary for the first distribution channel and which second channel information is necessary for the second distribution channel;
• after determining which first channel information is necessary for the first distribution channel and which second channel information is necessary for the second distribution channel;
• requesting the first and second channel information from the user;
• in response to the user input, (a) transcoding the video, via the at least one processor, into transcoded first video having a first format corresponding to the first distribution channel;
• (b) transcoding the video, via the at least one processor, into transcoded second video having a second format corresponding to the second distribution channel, the first format unequal to the second format;
• and (c) not transcoding the video into transcoded third video having a third format corresponding to the third distribution channel;
• in response to the user input, packaging first metadata and the transcoded first video, via the at least one processor, into a first container and second metadata and the transcoded second video into a second container;
• and
• in response to user input, publishing the first container via the first distribution channel and the second container via the second distribution channel;
• wherein the first channel information is unequal to the second channel information;
• wherein the first, second, and third distribution channels are on-line video distribution platforms configured to provide video to a plurality of client computing nodes.