Incoming communication enhancements

A core network of a wireless carrier network, comprising:

• one or more processors;
• and
• memory having instructions stored therein, the instructions, when executed by the one or more processors, cause the one or more processors to perform acts comprising:
• receiving an initiation of a communication to a recipient that is from a caller at a caller user device;
• identifying a terminating recipient device of the recipient for the communication based on a recipient identifier of the recipient included in the initiation of the communication;
• determining based on a delivery rule stored in a rules database that an enhancement content asset of a plurality of enhancement content assets is selected by the caller for distribution to the terminating recipient device and presentation along with an incoming communication alert for the communication on a user interface of the terminating recipient device;
• determining that a configuration setting stored in an options database indicates that the recipient of the terminating recipient device has opted-in to receive the enhancement content asset from the caller along with the incoming communication alert for the communication from the caller;
• generating a reference that enables the terminating recipient device to obtain the enhancement content asset from a media store of the wireless carrier network or a media server of a third-party content provider;
• and
• sending a request to the terminating recipient device that triggers the incoming communication alert on the terminating recipient device for the communication in response to the configuration setting in the options database indicating that the recipient of the terminating recipient device has opted-in to receive the enhancement content asset from the caller along with the incoming communication alert for the communication from the caller, the request including the reference to the enhancement content asset.

A computer-implemented method, comprising:

• receiving at a core network of a wireless carrier network, an initiation of a communication to a recipient from a caller at a caller user device;
• identifying, at the core network, a terminating recipient device of the recipient for the communication based on a recipient identifier of the recipient included in the initiation of the communication;
• determining, at the core network, based on a delivery rule stored in a rules database that an enhancement content asset of a plurality of enhancement content assets is selected by the caller for distribution to the terminating recipient device and presentation along with an incoming communication alert for the communication on a user interface of the terminating recipient device;
• determining that a configuration setting stored in an options database indicates that the recipient of the terminating recipient device has opted-in to receive the enhancement content asset from the caller along with the incoming communication alert for the communication from the caller;
• generating, at the core network, a reference that enables the terminating recipient device to obtain the enhancement content asset from a media store of the wireless carrier network for presentation along with an incoming communication alert for the communication on a user interface of the terminating recipient device;
• and
• sending, from the core network to the terminating recipient device, a request to trigger the incoming communication alert on the terminating recipient device for the communication in response to the configuration setting in the options database indicating that the recipient of the terminating recipient device has opted-in to receive the enhancement content asset from the caller along with the incoming communication alert for the communication from the caller, the request including the reference to the enhancement content asset.