Real-time trigger for event-based electronic communication system messaging

One or more non-transitory storage media storing one or more programs configured for execution by a computing system comprising one or more processors and storage media, the one or more programs comprising instructions which, when executed by the computing system, causes the computing system to perform:

• queuing an event pertaining to one or more user accounts of an online service;
• dequeuing the event and transforming the dequeued event to a trigger, the trigger having a name corresponding to a type of the event;
• mapping the trigger to an action, the mapping based on the name of the trigger;
• and
• dispatching the action for the one or more user accounts to an actor configured to carry out the action;
• wherein:
• the action comprises an identifier of a messaging track and an identifier of a first node of the messaging track;
• and
• the actor carries out the action including determining, for each user account of the one or more user accounts, if the user account's current state on the messaging track is at the first node, and if the user account's current state on the messaging track is at the first node, then transitioning the user account on the messaging track to a second node of the nodes.

A computing system comprising:

• one or more processors;
• storage media;
• one or more programs stored in the storage media, the one or more programs comprising instructions which, when executed by computing system, cause the computing system to perform:
• queuing an event pertaining to one or more user accounts of an online service;
• dequeuing the event and transforming the dequeued event to a trigger, the trigger having a name corresponding to a type of the event;
• mapping the trigger to an action, the mapping based on the name of the trigger;
• dispatching the action for the one or more user accounts to an actor configured to carry out the action;
• wherein:
• the action comprises an identifier of a messaging track, the messaging track represented by a directed graph having nodes and one or more edges between the nodes;
• and
• the actor carries out the action including associating a first user account of the one or more user accounts with a first node of the nodes.