OLED display device and driving method thereof

An OLED display device, comprising

• an OLED display module,
• a driving module, and
• a system module;
• wherein the OLED display module is connected to the driving module, the driving module is connected to the system module, and the driving module comprises a display driving module and a human eye recognition module;
• the system module generates display data based on an image to be displayed, the display driving module drives the OLED display module to display according to the display data generated by the system module, the human eye recognition module senses a human eye's focus area and gives feedback information of the human eye's focus area to the system module;
• when the human eye recognition module senses the human eye's focus area, information of the human eye's focus area is fed back to the system module, the system module determines a focus area and a non-focus area according to information of the human eye's focus area, and the display driving module turns off all or part of predetermined sub-pixels in the non-focus area when the display driving module drives the OLED display module to display;
• wherein a service life of the predetermined sub-pixels in the non-focus area is lower than a service life of non-predetermined sub-pixels in the non-focus area, and the predetermined sub-pixels are red sub-pixels.