Expertise determination based on shared social media content

A computer system, comprising:

• A processor;
• A memory device coupled to the processor;
• and
• A computer readable storage device coupled to the processor, wherein the storage device contains program code executable by the processor via the memory device to implement a method for expertise determination based on shared content, the method comprising:
• Detecting, by the processor, that a user is searching a topic, based on an activity of the user over a network;
• Scanning, by the processor, a plurality of social media pages of a plurality of social contacts of the user across one or more social media platforms;
• Locating, by the processor, a social media page of a social contact of the user, in which a context of content of the social media page correlates to the topic, the locating being a function of scanning the social media page using a combination of a natural language technique and a visual recognition engine to determine that the context of the content available on the social media page correlates to the topic, wherein the natural language technique scans text of the content available on the social media page to identify one or more keywords relevant to the topic and the visual recognition engine scans photographs of the content available on the social media page to identify objects in the photographs that correlate to the topic;
• Determining, by the processor, that the social contact is a recommended source for information on the topic, based on a correlation between the context of the content and the topic exceeding a threshold of a confidence level that the social contact has expertise on the topic;
• and
• alerting, by the processor, the user of an identity of the social contact by inserting a link to a messaging application for messaging the social contact, the link being inserted on a point of sale webpage external to the one or more social media platforms.

A computer program product, comprising a non-transitory computer readable hardware storage device storing a computer readable program code, the computer readable program code comprising an algorithm that when executed by a processor of a computing system implements a method for expertise determination based on shared content, the method comprising:

• Detecting, by the processor, that a user is searching a topic, based on an activity of the user over a network;
• Scanning, by the processor, a plurality of social media pages of a plurality of social contacts of the user across one or more social media platforms;
• Locating, by the processor, a social media page of a social contact of the user, in which a context of content of the social media page correlates to the topic, the locating being a function of scanning the social media page using a combination of a natural language technique and a visual recognition engine to determine that the context of the content available on the social media page correlates to the topic, wherein the natural language technique scans text of the content available on the social media page to identify one or more keywords relevant to the topic and the visual recognition engine scans photographs of the content available on the social media page to identify objects in the photographs that correlate to the topic;
• Determining, by the processor, that the social contact is a recommended source for information on the topic, based on a correlation between the context of the content and the topic exceeding a threshold of a confidence level that the social contact has expertise on the topic;
• and
• alerting, by the processor, the user of an identity of the social contact by inserting a link to a messaging application for messaging the social contact, the link being inserted on a point of sale webpage external to the one or more social media platforms.