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US 10,769,728 B1Granted
Analytical methods and tools for determining needs of orphan policyholders
AssigneeMassachusetts Mutual Life Insurance Company
InventorsGareth Ross, Tricia Walker
Life of this patent
Estimating the term…
Abstract
A method for matching insurance products to orphan policyholders may enable an insurance company to automatically identify sales value and propensity to sales of a list of orphan policyholders, among other characteristics, by using collaborative filtering techniques and learning algorithms. The method may further enable for automated marketing and sales and may reduce internal costs which may be further transferred to customers as a discount and provide a competitive edge within the insurance industry.
Claims15
A computer-executed method comprising:
- receiving, by a server from a first internal database, profile data associated with a first user;
- identifying, by the server, that the first user is not presently associated with a first employee of an insurance provider based on the profile data associated with the first user;
- when the first user is not presently associated with a first employee, crawling, by the server, a plurality of social networking databases to collect additional data associated with the first user;
- executing, by the server, an analytical model based on the first user profile data and the additional data obtained from the crawling to determine a recommended insurance product for the first user, wherein the analytical model is generated on the server;
- and
- automatically initiating, by the server, an automated communication session with a computing device operated by the first user to present the recommended insurance product to the first user by transmitting an email message containing a hyperlink directing the first user to a website displaying data associated with the recommended insurance product.
3 more elements
A system comprising:
- a computer readable memory having stored thereon computer executable instructions for matching an insurance product to a user;
- and
- a computer coupled to the memory, the computer executing the instructions performing steps including:
- receiving, by a server from a first internal database, profile data associated with a first user;
- identifying, by the server, that the first user is not presently associated with a first employee of an insurance provider based on the profile data associated with the first user;
- when the first user is not presently associated with a first employee, crawling, by the server, a plurality of social networking databases to collect additional data associated with the first user;
- executing, by the server, an analytical model based on the first user profile data and the additional data obtained from the crawling to determine a recommended insurance product for the first user, wherein the analytical model is generated on the server;
- and
- automatically initiating, by the server, an automated communication session with a computing device operated by the first user to offer the recommended insurance product to the first user by transmitting an email message containing a hyperlink directing the first user to a website displaying data associated with the recommended insurance product.
6 more elements
Dependencies are inferred from the claim text.