Systems and methods to generate leads to connect people for real time communications

A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a server system to:

• generate a first version of a first advertisement associated with a detected geographical area corresponding to a detected location of a customer of an end-user device, the first advertisement comprising visible content of a first listing that is associated with a first entity;
• retrieve from a data store of the server system, listing information associated with the first entity and including the listing information in the first version of the first advertisement;
• transmit, via a communication network, to the end-user device of the customer, a plurality of advertisements that corresponds to a plurality of listings, each listing of the plurality of listings being associated with a respective entity of a plurality of entities, and corresponding communication references, wherein the plurality of advertisements comprises the visible content of the first version of the first advertisement, which is provided to a user interface of a display device of the end-user device of the customer;
• receive a transmission, over the communication network, the transmission indicative of a request for information from the customer, and, responsive to the request, retrieve preference information associated with the customer stored in the data store of the server system;
• sort the plurality of listings into a sort order based on a respective value of each listing of the plurality of listings, the respective value of each listing of the plurality of listings is utilized to rate the respective listing at least partially based on the preference information associated with the customer;
• receive, via the communication network, an indication of a selection, via the user interface, by the customer of one listing of the plurality of listings in the sort order in response to transmitting a representation of the plurality of listings in the sort order to the end-user device of the customer;
• establish a real-time communication connection by routing, over the communication network, in part by at least one voice over Internet protocol using a Session Initiation Protocol connection, a telephone call between the end-user device of the customer and an end-user device of an entity of the plurality of entities associated with the respective listing, of the plurality of listings, in response to detecting a selection, via the user interface, of a respective communication reference of the communication references, associated with the one listing from the visible content of the first advertisement displayed via the display device of the end-user device of the customer;
• and
• track leads to the respective entity, in response to updating an attribute stored by the server system based at least in part on the real-time communication connection between the end-user device associated with the customer and the end-user device associated with the entity, and comparing the attribute to a threshold specified for the entity.

A server system comprising:

• one or more servers coupled to one or more network interfaces to facilitate access to a communication network, and one or more storage media to retain instructions, the server system to execute the instructions to:
• generate a first version of a first advertisement associated with a detected geographical area corresponding to a detected location of a customer of an end-user device, the first advertisement comprising visible content of a first listing that is associated with a first entity:
• retrieve from a data store of the server system listing information associated with the first entity and including the listing information in the first version of the first advertisement;
• transmit, via a communication network, to the end-user device of the customer a plurality of advertisements that corresponds to a plurality of listings, each listing of the plurality of listings being associated with a respective entity of a plurality of entities, and corresponding communication references, wherein the plurality of advertisements comprises the visible content of the first version of the first advertisement, which is provided to a user interface of a display device of the end-user device of the customer;
• receive a transmission, via the communication network, the transmission indicative of a request for information from the customer, and, responsive to the request, retrieving preference information associated with the customer stored in the data store of the server system;
• sort the plurality of listings into a sort order based on a respective value of each listing of the plurality of listings, the respective value of each listing of the plurality of listings is utilized to rate the respective listing at least partially based on the preference information associated with the customer;
• receive, via the communication network, an indication of a selection, via the user interface, by the customer of one listing of the plurality of listings in the sort order in response to transmitting a representation of the plurality of listings in the sort order to the end-user device of the customer;
• establish a real-time communication connection by routing, over the communication network, in part by at least one voice over Internet protocol using a Session Initiation Protocol connection, a telephone call between the end-user device of the customer and an end-user device of an entity of the plurality of entities associated with the respective listing in response to detecting a selection, via the user interface, of a respective communication reference of the communication references associated with the one listing from the visible content of the first advertisement displayed via the display device of the end-user device of the customer;
• and
• track leads to the entity, in response to updating an attribute stored by the server system based at least in part on the real-time communication connection between the end-user device associated with the customer and the end-user device associated with the respective entity, and comparing the attribute to a threshold specified for the entity.