Touch and hold system and method to activate and control mobile content

A user interface system, comprising:

• a user device, the user device comprising;
• a processor;
• a display that interacts with the processor to display a user interface including a site content and a first interactive object, wherein
• the processor is operative to
• expand the first interactive object and transform the first interactive object to a content object displayed on the display, when a user touches and holds contact of the display for activation of the first interactive object for a period of time chosen by the user, and
• terminate and contract the content object to transform back for the display to display a second interactive object, the second interactive object having a secondary content trigger, upon the user releasing the contact of the display and the holding by contact for the activation of the first interactive object after the predetermined user-determined period of time,
• the content object includes one of a video or animation, and
• the video or animation stops playing, upon the user releasing the hold by contact for the activation of the first interactive object after the user-determined period of time.