Expected activity of a user

A computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by a processor, cause the processor to:

• provide a user interface to a content sponsor, including providing a control, that when selected, enables presentation of content from the campaign to users that have achieved a level of activity that meets a pre-specified level of activity over a specified period of time;
• receive a request for content from a user, the content to be displayed in a slot of a resource;
• determine, by one or more processors, a level of activity achieved by the user based on historical activity of the user over the specified period of time that is stored in an activity information data store;
• compare, by one or more processors, the level of activity achieved by the user over the specified period of time to the pre-specified level of activity;
• select, by one or more processors, one or more content items to serve to the user based at least in part on the comparison revealing that the level of activity achieved by the user meets the pre-specified level of activity;
• and
• serve the selected content items to the user responsive to the request.

A system comprising:

• one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
• providing a user interface to a content sponsor, including providing a control, that when selected, enables presentation of content from the campaign to users that have achieved a level of activity that meets a pre-specified level of activity over a specified period of time;
• receiving a request for content from a user, the content to be displayed in a slot of a resource;
• determining, by one or more processors, a level of activity achieved by the user based on historical activity of the user over the specified period of time that is stored in an activity information data store;
• comparing, by one or more processors, the level of activity achieved by the user over the specified period of time to the pre-specified level of activity;
• selecting, by one or more processors, one or more content items to serve to the user based at least in part on the comparison revealing that the level of activity achieved by the user meets the pre-specified level of activity;
• and
• serving the selected content items to the user responsive to the request.