Billboard-based advertising system

A machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, comprising:

• receiving first image data from a first billboard including an image of a vehicle in a location at a viewing position of the first billboard, wherein the first billboard comprises a first camera unit to record the first image data;
• determining a demographic and psychographic profile for homeowners and renters in a geographic area near the first billboard;
• estimating, by the processing system, demographic information for an occupant of the vehicle based on the demographic and psychographic profile;
• analyzing the estimated demographic information to determine a marketing profile for the vehicle;
• determining a first directed marketing message for the vehicle according to the marketing profile;
• generating personalized coded information for the vehicle, wherein the personalized coded information indicates that the first directed marketing message is intended exclusively for the vehicle;
• providing the first directed marketing message and the personalized coded information to the first billboard, wherein the first billboard provides a message and the personalized coded information to the vehicle to access the first directed marketing message via equipment of the vehicle, wherein the first billboard proves the message and the personalized coded information to one or more selected signaling elements of a plurality of signaling elements, each respective signaling element of the plurality of signaling elements being directed at a respective viewing area, the one or more selected signaling elements being selected by the processing system based on the location of the vehicle at the viewing position to provide the message and the personalized coded information to the location of the vehicle when the location of the vehicle at the viewing position matches a selected respective viewing area;
• and
• receiving an automatic notification from the vehicle, wherein the automatic notification indicates that the first directed marketing message has been accessed at the vehicle.

A device, comprising:

• a processing system including a processor;
• and
• a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
• obtaining, by the processing system, images of a traffic flow near a billboard, wherein the billboard presents a first image;
• identifying, by the processing system, a vehicle in the traffic flow;
• estimating, by the processing system, demographic information for an occupant of the vehicle based on a demographic and psychographic profile for homeowners and renters in a geographic area near the billboard;
• generating, by the processing system, a marketing profile for an the occupant of the vehicle according to marketing parameters and the estimated demographic information for the occupant;
• generating, by the processing system, a directed advertisement for the occupant according to the marketing profile;
• generating, by the processing system, a second image to be displayed on the billboard, wherein the second image includes a code to be obtained by the vehicle, wherein the generating the second image comprises providing the second image to one or more selected signaling elements of a plurality of signaling elements of the billboard, each respective signaling element of the plurality of signaling elements being directed at a respective viewing area, the one or more selected signaling elements being selected by the processing system based on a location of the vehicle to provide the second image to the location of the vehicle when the location of the vehicle matches a selected respective viewing area, the code indicating that the directed advertisement is directed exclusively for the vehicle, and wherein equipment of the vehicle observes the code and receives the directed advertisement based on the code and presents the directed advertisement to occupants of the vehicle;
• and
• receiving, by the processing system, an automatic notification that the directed advertisement has been presented to the occupants of the vehicle.