Systems and methods for transmitting content based on co-location

A system, comprising:

• at least one processor;
• at least one memory storing instructions that, when executed, cause the at least one processor to perform a method, the method comprising:
• receiving a first identifier and first location data of a first device, wherein the first location data includes a first IP address of the first device;
• receiving a second identifier and second location data of a second device, wherein the second location data includes a second IP address of the second device;
• comparing the first location data with the second location data, including determining that the first IP address is the same as the second IP address;
• generating, in response to the comparison of the first location data and the second location data, a co-location score, and assigning the co-location score to the first device and the second device, wherein the co-location score is a weighted value inversely proportional to a number of devices with the same IP address, the weighted value corresponding to the first device and the second device;
• determining that the co-location score is greater than a predetermined threshold;
• generating, in response to the determination that the co-location score is greater than the predetermined threshold, household data indicative of a relationship between the first device and the second device;
• and
• generating and transmitting a report indicating the relationship to a content provider that transmits content to the first device and the second device.

A non-transitory computer-readable medium storing instructions which, when executed, cause one or more processors to perform a method, the method comprising:

• receiving a first identifier and first location data of a first device, wherein the first location data includes a first IP address of the first device;
• receiving a second identifier and second location data of a second device, wherein the second location data includes a second IP address of the second device;
• comparing the first location data with the second location data, including determining that the first IP address is the same as the second IP address;
• generating, in response to the comparison of the first location data and the second location data, a co-location score, and assigning the co-location score to the first device and the second device, wherein the co-location score is a weighted value inversely proportional to a number of devices with the same IP address, the weighted value corresponding to the first device and the second device;
• determining that the co-location score is greater than a predetermined threshold;
• generating, in response to the determination that the co-location score is greater than the predetermined threshold, household data indicative of a relationship between the first device and the second device;
• and
• generating and transmitting a report indicating the relationship to a content provider that transmits content to the first device and the second device.