Automated merchandising based on social media chatter

A computer program product for generating a web page, the computer program product comprising:

• one or more computer readable storage device and program instructions stored on the one or more computer readable storage device, the stored program instructions comprising:
• program instructions to detect access to a web page associated with an electronic store by a user via a computing device;
• program instructions to determine a geo-location of the computing device via a global positioning service (GPS) device within the computing device;
• program instructions to mine one or more social media applications for social media communications associated with the geo-location of the computing device, wherein social media communications include one or more publicly available entries made by one or more other individuals using one or more social media applications;
• program instructions to retrieve a first quantity of social media communications based on a geo-location of the one or more other individuals using one or more social media applications within a first pre-defined radius of the geo-location of the computing device;
• program instructions to retrieve a second quantity of social media communications based on a geo-location of the one or more other individuals using one or more social media applications between the first pre-defined radius and a second pre-defined radius of the geo-location of the computing device;
• program instructions to retrieve a third quantity of social media communications based on a geo-location of the one or more other individuals using one or more social media applications between the second pre-defined radius and a pre-defined third radius of the geo-location of the computing device, wherein the first pre-defined radius is smaller than the second pre-defined radius and the second pre-defined radius is smaller than the third pre-defined radius;
• program instructions to determine whether the retrieved social media communications are associated with one or more merchandise associated with the electronic store;
• responsive to determining the retrieved social media communications are associated with the one or more merchandise associated with the electronic store, program instructions to determine the retrieved social media communications are negative using one or more natural language processing techniques;
• program instructions to determine a current position of a reference to the one or more merchandise in one or more communication channels associated with the electronic store by determining prominence of the reference to the one or more merchandise in a push notification using the one or more natural language processing techniques;
• and
• program instructions to generate a web page associated with the electronic store by adjusting, based on the negative retrieved social media communications, a placement of the reference to the one or more merchandise to appear in a less prominent position in the one or more communication channels than the current position.

A computer system for generating a web page, the computer system comprising:

• one or more computer processors;
• one or more computer readable storage device;
• program instructions stored on the one or more computer readable storage device for execution by at least one of the one or more computer processors, the stored program instructions comprising:
• program instructions to detect access to a web page associated with an electronic store by a user via a computing device;
• program instructions to determine a geo-location of the computing device via a global positioning service (GPS) device within the computing device;
• program instructions to mine one or more social media applications for social media communications associated with the geo-location of the computing device, wherein social media communications include one or more publicly available entries made by one or more other individuals using one or more social media applications;
• program instructions to retrieve a first quantity of social media communications based on a geo-location of the one or more other individuals using one or more social media applications within a first pre-defined radius of the geo-location of the computing device;
• program instructions to retrieve a second quantity of social media communications based on a geo-location of the one or more other individuals using one or more social media applications between the first pre-defined radius and a second pre-defined radius of the geo-location of the computing device;
• program instructions to retrieve a third quantity of social media communications based on a geo-location of the one or more other individuals using one or more social media applications between the second pre-defined radius and a third pre-defined radius of the geo-location of the computing device, wherein the first pre-defined radius is smaller than the second pre-defined radius and the second pre-defined radius is smaller than the third pre-defined radius;
• program instructions to determine whether the retrieved social media communications are associated with one or more merchandise associated with the electronic store;
• responsive to determining the retrieved social media communications are associated with the one or more merchandise associated with the electronic store, program instructions to determine the retrieved social media communications are negative using one or more natural language processing techniques;
• program instructions to determine a current position of a reference to the one or more merchandise in one or more communication channels by determining prominence of the reference to the one or more merchandise in a push notification using the one or more natural language processing techniques;
• and
• program instructions to generate a web page associated with the electronic store by adjusting a placement of the reference to the one or more merchandise to appear in a less prominent position in the one or more communication channels than the current position.