Determining advertisement content based on cluster density within dynamic visibility fence

A computer program product for an advertisement determination system, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by an advertisement determination device to cause the advertisement determination device to:

• receive data from at least one sensor of the advertisement determination device;
• determine conditions affecting visibility of an advertising surface;
• dynamically determine a dynamic visibility fence having a determined size based on the conditions;
• store coordinates of bounds of the dynamic visibility fence;
• receive advertisement target data;
• predict, based on data collected at a distance from the advertising surface, that particular advertisement targets will be within the dynamic visibility fence at a time;
• determine attributes of the advertisement targets including determining objects that may obstruct the view of the advertisement targets with respect to the advertising surface;
• determine that the advertisement target data indicates that a first set of advertisement targets are positioned to view the advertisement surface;
• determine that the advertisement target data indicates that a subset of the first set of advertisement targets can safely view the advertisement surface;
• determine an advertisement to display based on the received data of the subset of the first set of advertisement targets;
• and
• display the determined advertisement.

A system comprising:

• a CPU, a computer readable memory and a computer readable storage medium associated with an advertisement determination device;
• program instructions to determine conditions affecting visibility of an advertising surface;
• program instructions to store coordinates of bounds of the dynamic visibility fence;
• program instructions to determine a first dynamic visibility fence defining a first area having a determined sized at least partially about the advertising surface based on the conditions;
• program instructions to determine that a first advertisement target is located within the determined first dynamic visibility fence;
• program instructions to determine attributes of the first advertisement target;
• program instructions to determine whether a line of sight of the first advertisement target with respect to the advertising surface is obstructed by one or more static objects;
• program instructions to determine that the attributes indicate that the first advertisement target can safely view the advertisement surface;
• program instructions to display a first advertisement on the advertising surface based at least in part on the determined line of sight of the first advertisement target,
• wherein the program instructions are stored on the computer readable storage medium for execution by the CPU via the computer readable memory.