Method, apparatus and server for gamification of activity tracking to determine a reward

A non-transitory computer readable storage medium having a program of computer readable instructions, wherein when executed by one or more processors of a user's mobile device in communication with a server, the program of computer readable instructions cause the one or more processors to:

• obtain activity tracking information of the user from at least one activity tracking sensor of the user's mobile device, wherein the activity tracking information includes a measurement of a first type of physical activity of a plurality of types of physical activity performed by the user, wherein each type of physical activity is associated with a corresponding one of a plurality of activity tracking targets and a corresponding one of a plurality of activity tracking levels, each activity tracking target including a predetermined value set for each corresponding type of physical activity based on each corresponding type of physical activity, each activity tracking level associated with each activity tracking target corresponding to each type of physical activity;
• compare the predetermined value of a first activity tracking target corresponding to the first type of physical activity with the obtained measurement;
• update, based on results of the comparison, a first activity tracking level associated with the first activity tracking target corresponding to the first type of physical activity;
• transmit to the server each activity tracking level for each corresponding type of physical activity, including the first type of physical activity, each activity tracking level assessed by the server for electronic determination of each reward associated with each corresponding type of physical activity;
• interface, via the server, with a payment gateway to make payment to an entity associated with a first reward corresponding to the first type of physical activity based on the updated first activity tracking level associated with the first activity tracking target, wherein an amount of the payment is dependent on the first reward;
• and
• display, on a graphic user interface of the user's mobile device, a plurality of rows of data, each of the plurality of rows of data corresponding to one of the plurality of types of physical activity, wherein each row of data identifies the corresponding type of physical activity and an activity tracking level for the corresponding type of physical activity.

A system for gamification of activity tracking to determine a reward for a user, the system including:

• a mobile device configured to:
• obtain activity tracking information of the user, wherein the activity tracking information includes a measurement of a first type of physical activity of a plurality of types of physical activity performed by the user, wherein each type of physical activity is associated with a corresponding one of a plurality of activity tracking targets and a corresponding one of a plurality of activity tracking levels, each activity tracking target including a predetermined value set for each corresponding type of physical activity based on each corresponding type of physical activity, each activity tracking level associated with each activity tracking target corresponding to each type of physical activity;
• compare the predetermined value of a first of the plurality of activity tracking targets corresponding to the first type of physical activity with the obtained measurement;
• and
• update, based on results of the comparison, a first activity tracking level associated with the first activity tracking target corresponding to the first type of physical activity;
• and
• at least one server configured to:
• assess each activity tracking level for each corresponding type of physical activity, including the first type of physical activity for electronic determination of each reward associated with each corresponding type of physical activity;
• interface with a payment gateway to make payment to an entity associated with a first reward corresponding to the first type of physical activity based on the updated first activity tracking level associated with the first activity tracking target, wherein an amount of payment is dependent on the first reward;
• and
• cause to be displayed, on a graphic user interface of the mobile device, a plurality of rows of data, each of the plurality of rows of data corresponding to one of the plurality of types of physical activity, wherein each row of data identifies the corresponding type of physical activity and an activity level for the corresponding type of physical activity.

A non-transitory computer readable storage medium embodying thereon a program of computer readable instructions, wherein when executed by one or more processors of a server in communication with at least one mobile device, cause the server to perform a method for gamification of activity tracking to determine a reward for a user, including the steps of:

• receiving from the at least one mobile device, a first of a plurality of activity tracking levels of the user, the first activity tracking level associated with a first type of physical activity of a plurality of types of physical activity and a first activity tracking target of a plurality of activity targets, the first type of physical activity performed by the user, and the first activity tracking target corresponding the first type of physical activity, wherein the first activity tracking level is updated by comparing the first activity tracking target corresponding to the first type of physical activity with a measurement included in activity tracking information obtained from at least one activity tracking sensor of the at least one mobile device;
• assessing the first activity tracking level for the corresponding first type of physical activity for electronic determination of a first reward associated with the corresponding first type of physical activity;
• interfacing with a payment gateway to make payment to an entity associated with the first reward corresponding to the first type of physical activity based on the updated first activity tracking level associated with the first activity tracking target, wherein an amount of the payment is dependent on the first reward;
• and
• causing to be displayed, on a graphic user interface of the mobile device, a plurality of rows of data, each of the plurality of rows of data corresponding to one of the plurality of types of physical activity, wherein each row of data identifies a corresponding type of physical activity and an activity tracking level for the corresponding type of physical activity.