Method and systems for distributed signals for use with advertising

A method for using signals in advertising comprising the steps of:

• a data source computer creating raw data by submitting a request to access a Wi-Fi hotspot, wherein the raw data includes location data for the data source computer;
• constructing at least one signal including hashed values from the raw data on the data source computer, wherein the raw data include records of interaction with one or more objects, wherein the at least one signal represents the raw data without being the raw data and without disclosing the raw data, wherein the at least one signal provides for privacy protection for the one or more objects such that the at least one signal does not disclose identities of the one or more objects, wherein the hashed values provide privacy protection for the one or more objects, and wherein the raw data remains localized on the data source computer;
• wherein the at least one signal defines a source of the at least one signal, a destination of the at least one signal, a delivery channel for the at least one signal, a transaction identifier, a transaction time, a payload, and information necessary to confirm receipt of the at least one signal;
• storing in a key-value store the at least one signal, metadata associated with the at least one signal, and at least one unique key which identifies the at least one signal and is correlated to the at least one signal, wherein each row of the key-value store includes a composite row key and row value pair, wherein the key-value store is updated by each node through response and direct participant edits;
• at least one signal buyer computer matching hashed values of the at least one signal buyer computer to hashed values of the at least one signal;
• selecting a price of the at least one signal based on a value the at least one signal provides to at least one advertising campaign;
• transmitting the at least one signal to the at least one signal buyer computer for a predetermined signal usage in the at least one advertising campaign via:
• at least one signal buyer computer application on the at least one signal buyer computer receiving request data, wherein the request data includes a request for the at least one signal and an information payload including a minimum fill and a maximum fill;
• writing the request data into the at least one signal buyer computer application;
• writing the request data to a data file of a marketplace order computer application on a marketplace order computer;
• the marketplace order computer application prompting the at least one signal buyer computer application to send a requestor XML file to the marketplace order computer application;
• a marketplace execution application monitoring a queue of the marketplace order computer application for notification that the request data has been written to the data file of the marketplace order computer application on the marketplace order computer;
• the marketplace execution application reading the request data of the data file of the marketplace order computer application;
• the marketplace order computer application writing the request data to a data file of a signal seller computer application on a signal seller computer;
• notifying the marketplace order computer application to send a signal XML file to the signal seller computer application;
• the marketplace execution application monitoring a queue on the marketplace order computer application for notification that the request data has been written to the data file of the signal seller computer application;
• and
• monitoring a signal read file from the marketplace order computer application for notification that the request data has been read from the requestor computer application data file by the signal seller computer application;
• tracking a viewing of a website or an opening of an email;
• and
• correlating the viewing of the website or the opening of the email to the at least one signal.

A method for using signals in advertising comprising the steps of:

• a data source computer creating raw data by submitting a request to access a Wi-Fi hotspot, wherein the raw data includes location data for the data source computer;
• constructing at least one signal including hashed values from the raw data on the data source computer, wherein the raw data include records of interaction with one or more objects, wherein the at least one signal represents the raw data without being the raw data and without disclosing the raw data, wherein the at least one signal provides for privacy protection for the one or more objects such that the at least one signal does not disclose identities of the one or more objects, wherein the hashed values provide privacy protection for the one or more objects, and wherein the raw data remains localized on the data source computer;
• wherein the at least one signal defines a source of the at least one signal, a destination of the at least one signal, a delivery channel for the at least one signal, a transaction identifier, a transaction time, a method for securing the raw data, and a payload;
• storing in a key-value store the at least one signal, metadata associated with the at least one signal, and at least one unique key which identifies the at least one signal and is correlated to the at least one signal, wherein each row of the key-value store includes a composite row key and row value pair, wherein the key-value store is updated by each node through response and direct participant edits;
• at least one signal buyer computer matching hashed values of the at least one signal buyer computer to hashed values of the at least one signal;
• selecting a price of the at least one signal based on a value the at least one signal provides to at least one advertising campaign;
• transmitting the at least one signal to the at least one signal buyer computer for a predetermined signal usage in the at least one advertising campaign via:
• at least one signal buyer computer application on the at least one signal buyer computer receiving request data, wherein the request data includes a request for the at least one signal and an information payload including an expiry time and a reference point;
• writing the request data into the at least one signal buyer computer application;
• writing the request data to a data file of a marketplace order computer application on a marketplace order computer;
• the marketplace order computer application prompting the at least one signal buyer computer application to send a requestor XML file to the marketplace order computer application;
• a marketplace execution application monitoring a queue of the marketplace order computer application for notification that the request data has been written to the data file of the marketplace order computer application on the marketplace order computer;
• the marketplace execution application reading the request data of the data file of the marketplace order computer application;
• the marketplace order computer application writing the request data to a data file of a signal seller computer application on a signal seller computer;
• notifying the marketplace order computer application to send a signal XML file to the signal seller computer application;
• the marketplace execution application monitoring a queue on the marketplace order computer application for notification that the request data has been written to the data file of the signal seller computer application;
• and
• monitoring a signal read file from the marketplace order computer application for notification that the request data has been read from the requestor computer application data file by the signal seller computer application;
• tracking a viewing of a website or an opening of an email;
• and
• correlating the viewing of the website or the opening of the email to the at least one signal.