Systems and methods for web analytics testing and web development

A non-transitory computer-readable medium storing instructions that, when executed by a processor, perform operations comprising:

• accessing a website using a browser API;
• recording page tags generated by the website;
• generating a file comprising normalized tags, the normalized tags comprising the page tags modified to match a benchmark format;
• identifying at least one of outlier normalized tags or mismatching normalized tags in the file;
• and
• generating a graphical user interface displaying the page tags and a plurality of icons associated with the page tags, the plurality of icons indicating page tags associated with at least one of the outlier normalized tags or the mismatching normalized tags,
• wherein identifying the outlier normalized tags or the mismatching normalized tags comprises:
• generating a failed tag file comprising the normalized page tags with values outside an expected range;
• and
• generating a table with non-matching tags, the non-matching tags being present in the normalized page tags but not in historic page tags.

A computer-implemented method comprising:

• accessing a website using a browser API;
• recording page tags generated by the website;
• generating a file comprising normalized tags, the normalized tags comprising the page tags modified to match a benchmark format;
• identifying at least one of outlier normalized tags or mismatching normalized tags in the file;
• and
• generating a graphical user interface displaying the page tags and a plurality of icons associated with the page tags, the plurality of icons indicating page tags associated with at least one of the outlier normalized tags or the mismatching normalized tags,
• wherein identifying the outlier normalized tags or the mismatching normalized tags comprises:
• generating a failed tag file comprising the normalized page tags with values outside an expected range;
• and
• generating a table with non-matching tags, the non-matching tags being present in the normalized page tags but not in historic page tags.