Picture display apparatus

A picture display apparatus, comprising:

• a projection device configured to project a picture;
• a display body including a display surface to display the picture projected by the projection device;
• and
• a body support supporting the display body,
• wherein:
• the projection device is supported on the display body and protrudes in a facing direction of the display surface to project the picture on the display surface;
• the body support includes a movable body support supporting the display body in a movable manner, and a direction limiting support configured to limit and support the movable body support to be raised upward in the opposite direction from the display surface;
• the body support includes a lift unit configured to raise and lower the display body and;
• the lift unit is configured to move the display body in an opposite direction from the display surface when the display body is raised;
• and
• the lift unit includes the movable body support and the direction limiting support.