Tape measure

A tape measure, comprising:

• a housing defining an interior, an exterior and an opening;
• a spool rotatable within the interior of the housing;
• a tape at least partially coiled around the spool and extending through the opening of the housing, the tape being movable between an extended position and a retracted position;
• a bumper supported by the housing, the bumper comprising:
• a first surface engageable with an upper surface of a measuring tape;
• a second surface engageable with a lower surface of the measuring tape, wherein the first bumper surface and the second bumper surface define a channel that guides the tape into and out of the housing;
• and
• a damping member supporting the first and second surfaces and moveably coupled to the housing, wherein the damping member controls movement of the first bumper surface to engage with the upper surface of the measuring tape and of the second bumper surface to engage with the lower surface of the measuring tape.