System and method for a dynamic human machine interface for video conferencing in a vehicle

A system in a vehicle, comprising:

• one or more sensors configured to obtain cognitive-load data indicating a cognitive load and cognitive demand of an occupant of the vehicle;
• a wireless transceiver in communication with a mobile phone;
• a controller in communication with the one or more sensors and the wireless transceiver, wherein the controller is configured to:
• determine an initiation of a video conference session on the mobile phone;
• determine a cognitive load of the occupant utilizing at least the cognitive-load data in response to the video conference session initiation;
• and
• output on a vehicle display a first user interface in connection with the video conference session when the cognitive load exceeds a threshold and a second user interface in connection with the video conference session when the cognitive load is below the threshold, wherein the first and second user interface are different.