Internet connected household identification for online measurement and dynamic content delivery
AssigneeViant Technology LLC
InventorsBrian C. DeFrancesco, Timothy C. Vanderhook, Christopher J. Vanderhook
Life of this patent
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Abstract
A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.
Claims20
A system for identifying an internet connected household (ICH), comprising:
- a computer comprising a memory, a processor and an Internet connection;
- the processor executing on the computer;
- the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
- determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
- and
- based on the device activity status and the IP assignment age status, determining whether the IP address is associated with an ICH, wherein the determining whether the IP address is associated with the ICH comprises:
- determining a residential internet service status based on whether the IP address belongs to an Internet Service Provider (ISP) that provides residential internet service;
- and
- determining whether the IP address is associated with the ICH further based on the residential internet service status.
A system for identifying an internet connected household (ICH), comprising:
- a computer comprising a memory, a processor and an Internet connection;
- the processor executing on the computer;
- the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
- determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
- based on the device activity status and the IP assignment age status, determining whether the IP address is associated with an ICH;
- and
- based on the determining the device activity status and the determining the IP assignment age status, measuring the ICH's exposure to content from a specific content owner.
A system for identifying an internet connected household (ICH), comprising:
- a computer comprising a memory, a processor and an Internet connection;
- the processor executing on the computer;
- the memory storing a set of Internet entity instructions, wherein the set of Internet entity instructions, when executed by the processor, cause the processor to perform operations comprising:
- receiving an Internet Protocol (IP) address via the Internet connection;
- determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold;
- determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age;
- based on the device activity status and the IP assignment age status, determining whether the IP address is associated with an ICH;
- creating a data store based on the device activity from the ICH, wherein the data store comprises interests, activity, and actions from a device;
- and
- based on the data store, dynamically selecting content to be delivered to the device.
Dependencies are inferred from the claim text.