Targeted impression model for broadcast network asset delivery

An apparatus for use in connection with delivering assets to users of a broadcast communications network, said apparatus comprising:

• a web interface system for receiving a request for dissemination of at least one asset that are each associated with one or more targeting parameters via said communications network, said request defining one or more dissemination parameters relating to a desired dissemination of said at least one asset, wherein said dissemination parameters identify at least one audience classification and a target audience size of network users that are associated with said at least one audience classification independent of any identification of a specific asset delivery opportunity associated with a programming event;
• and
• a platform operative for satisfying said request by targeting delivery of said at least one asset to a headend of the broadcast communication network for dissemination to customer premises equipment of at least said target audience size of network users associated with said at least one audience classification and associated with at least one programming event of said broadcast communications network, said targeting involving matching said at least one asset having said associated dissemination parameters with at least said audience size of said network users that are associated with said at least one audience classification, said targeting further involving delivery of said at least one asset to less than the whole of an audience of said at least one programming event at a time of delivery of said at least one asset, and wherein said at least one asset is associated with one or more dissemination parameters different than one or more said dissemination parameters associated with said assets other than said at least one asset.

A method for use in connection with delivering assets to users of a communications network, said method comprising:

• receiving information regarding requests, entered via an asset sales interface, for delivery of first and second assets via said communications network, said requests including one or more targeting parameters defining a target audience for each of said first and second assets, wherein said targeting parameters at least identify an audience classification and an aggregate target audience size of network users that are associated with said audience classification;
• associating said request information with a programming event and a time window for said delivery of said first and second assets;
• receiving, from a database of user information, one or more classification parameters associated with network users that form an audience of said programming event;
• comparing said targeting parameters of said first and second assets with said classification parameters of said users that form said audience to associate first and second audience segments within said programming event with said delivery of said first and second assets during said time window;
• and
• satisfying said requests by causing said first asset to be delivered to users within said first audience segment of said programming event and said second asset to be delivered to users within said second audience segment of said programming event, wherein said targeting parameters identifying said audience classification and said aggregate target audience size of network users associated with said audience classification are satisfied by said delivery, and wherein said first asset and said second asset are delivered during the same said time window.

A method for use in connection with delivering assets to users of a communications network, said method comprising:

• receiving information regarding a plurality of requests for delivery of assets, entered via an asset sales interface, each said request including one or more targeting parameters defining a different target audience, wherein said targeting parameters at least identify an audience classification and at target audience size of users that are associated with said audience classification;
• associating said request information with a programming event and a time window for said delivery of said assets;
• receiving, from a database of user information, one or more classification parameters associated with users that form an audience of said programming event;
• matching said targeting parameters to said classification parameters to determine a plurality of audience segments within said programming event, each said audience segment corresponding to one of said assets;
• and
• satisfying said requests by causing said assets to be respectively delivered to users within said corresponding audience segments of said programming event and during the same said time window, wherein said targeting parameters identifying said audience classification and said aggregate target audience size of users associated with said audience classification are satisfied by said delivery.

A method for use in connection with delivering assets to users of a communications network, said method comprising:

• receiving a request for dissemination of an asset via said communications network, said request including one or more targeting parameters defining a target audience for said asset, wherein said targeting parameters at least identify an audience classification and an aggregate target audience size of network users associated with said audience classification;
• receiving, from a database of user information, one or more classification parameters associated with each of said network users;
• comparing said targeting parameters of said asset with said classification parameters of each said network user to determine a subset of said network users to receive said asset;
• and
• satisfying said request by aggregating said subset of said network users from across a plurality of programming events of said communication network based on user equipment devices of said network users associated with said classification parameters of said network users, wherein said targeting parameters identifying said audience classification and said aggregate target audience size of network users associated with said audience classification are satisfied by said aggregation.