Merchandise pricing and display tag

A merchandise display tag for use in providing information about merchandise associated therewith, said merchandise display tag comprising a first substantially planar face and a perimeter, the tag having pockets with slots for receiving a primary pricing information insert within a primary field, a pocket indented from said primary field and having a dimple protruding therefrom, a bullet comprised of a second substantially planar face providing information about said merchandise, said bullet further comprising a region, a portion of which is sized to extend within and be received by said pocket indented from said primary field, said region having means for receiving said dimple when said bullet is introduced at said perimeter.