US 10,504,192 B2 · Systems and methods for influence of a user on content shared via an encoded uniform resource locator (URL) link

Abstract

The present disclosure is directed to a method for tracking influence of a user on content shared via encoded uniform resource locator (URL) links. Measuring influence of a user may identify what level of engagement the user drives to content when the user shares content with other users, such as via encoded links. A high influencer may be a user who drives a high level of engagement with content when the user shares content. A low influencer may be a user who does not drive a high level of engagement, or otherwise drives a low level of engagement with content when the user shares content. The method may include receiving, by a server, identification of a user for each of a plurality of encoded uniform resource locator (URL) links. The server may identify a plurality of keywords from content identified by each encoded URL link. The server may determine a number of actions via a plurality of users that decoded each encoded URL link of the plurality of encoded URL links of the user. The server may store, in a profile of the user, information on the one or more keywords and the number of actions.

Claims20

Dependent claims

A method for tracking influence of users on content shared via encoded uniform resource locator (URL) links, the method comprising:

(a) receiving, by one or more servers of a linking system, identification of a user profile for each of a plurality of encoded uniform resource locator (URL) links linked to a respective web page and generated by the linking system responsive to one or more requests to generate the plurality of encoded URL links that are requested by a user associated with the user profile;
(b) associating, by the one or more servers, the generated encoded URL links to the user profile responsive to the requests to generate the encoded URL links;
(c) identifying, by the one or more servers, a plurality of keywords from content identified by each encoded URL link requested by the user associated with the user profile;
(d) determining, by the one or more servers, a number of actions performed by a plurality of user devices on the plurality of encoded URL links requested by user associated with the user profile;
and
(e) storing, by the one or more servers, in the user profile, a data structure identifying, for each keyword of the plurality of keywords from the content identified by the encoded URL links, the number of actions performed on the encoded URL links requested to be generated by the user associated with the user profile.

3 more elements

Dependencies are inferred from the claim text.

Systems and methods for influence of a user on content shared via an encoded uniform resource locator (URL) link

Life of this patent

Systems and methods for influence of a user on content shared via an encoded uniform resource locator (URL) link

Life of this patent

Abstract

Claims20