Advertising inventory management system and method

A method of managing advertisement inventory in an internet advertising system, the method comprising:

• analyzing, by a processor, at least one of a website structure of a website and user properties of an associated targeted user;
• in response to the analyzing, determining and arranging one or more targeted advertising parameters in a tree structure;
• determining a plurality of buckets, wherein each bucket of the plurality of buckets is associated with at least one of the one or more targeted advertising parameters, wherein:
• a first of the one or more targeted advertising parameters includes a first property having a first plurality of values associated therewith, wherein the first property and the first plurality of values correlate to a website structure, and
• a second of the one or more targeted advertising parameters includes a second property associated with the targeted user, wherein the second property has a second plurality of values associated therewith;
• analyzing, by the processor, historical data associated with the one or more targeted advertising parameters;
• determining a forecast capacity for each bucket of the plurality of buckets;
• extracting, by the processor, sold advertisement data from a plurality of contractual obligations;
• mapping, by the processor, an advertisement to one or more buckets of the plurality of buckets based, at least in part, on the forecast capacity and the sold advertisement data;
• and
• delivering, by the processor, the advertisement for display in the website on a display device associated with an internet user responsive to the internet user matching the one or more targeted advertising parameters.