Method and system for providing a digital gift card

A method of providing a digital gift card to a beneficiary, the method including, in one or more electronic processing devices:

• a) receiving, from a digital wallet of an individual, a request to create a digital gift card including information indicative of at least one of:
• i) an occasion associated with the digital gift card;
• and,
• ii) beneficiary information associated with the beneficiary;
• b) determining, based on at least one of the occasion and the beneficiary information, a plurality of gift card offers offered by respective merchants, wherein the respective merchants are identified from data obtained through at least a social media feed of the beneficiary, the data being associated with one or more merchants in the social media feed or related merchants of the one or more merchants in the social media feed;
• c) presenting to the individual, from the digital wallet via a real-time decision engine, the plurality of gift card offers using a rules-based analysis or predictive analysis to arrange the gift card offers in an order of relevance determined from at least one of the social media feed or the social media information of the beneficiary;
• d) receiving, from the digital wallet, an indication of a selected gift card offer;
• e) processing a payment dependent on the information from the digital wallet to the merchant offering the selected gift card offer;
• and,
• f) sending a digital gift card notification for the selected gift card offer to the beneficiary, to thereby allow the beneficiary to obtain the digital gift card in a digital wallet of the beneficiary and redeem the digital gift card with the merchant using the digital wallet of the beneficiary.