Technologies for inserting dynamic content into podcast episodes

A non-transitory computer-readable storage medium having stored therein instructions which, when executed by a processor, cause the processor to perform operations comprising:

• receiving, from a podcast provider, a podcast episode comprising at least one media item and one or more break tags that each define an available insertion point for a media item within the podcast episode;
• inserting the media item in a selected insertion point within the podcast episode;
• publishing the podcast episode to a platform for transmitting the podcast episode to a plurality of user devices in a distributed network of user devices;
• receiving, from the plurality of user devices in a distributed network of user devices, playcount information for the podcast episode, the playcount information including a number of times the media item was previously inserted into the selected insertion point in the podcast episode and consumed by one or more client devices in the plurality of user devices in the distributed network of client devices;
• modifying, based on the playcount information, a selection of the insertion point to define an additional selected insertion point;
• transmitting the podcast episode with the additional selected insertion point to an additional client device for playback;
• during playback of the podcast episode at the additional client device, dynamically inserting the media item into the additional selected insertion point of the podcast episode when playback of the podcast episode reaches the additional selected insertion point by:
• determining segments of the podcast episode, a respective segment of the segments corresponding to the additional selected insertion point;
• and
• inserting the media item into the respective segment of the podcast episode.

A method comprising:

• receiving, from a podcast provider, a podcast episode comprising at least one media item and one or more break tags that each define an available insertion point for a media item within the podcast episode;
• inserting the media item in a selected insertion point within the podcast episode;
• publishing the podcast episode to a platform for transmitting the podcast episode to a plurality of user devices in a distributed network of user devices;
• receiving, from the plurality of user devices in a distributed network of user devices, playcount information for the podcast episode, the playcount information including a number of times the media item was previously inserted into the selected insertion point in the podcast episode and consumed by one or more client devices in the plurality of user devices in the distributed network of client devices;
• modifying, based on the playcount information, a selection of the insertion point to define an additional selected insertion point;
• transmitting the podcast episode with the additional selected insertion point to an additional client device for playback;
• during playback of the podcast episode at the additional client device, dynamically inserting the media item into the additional selected insertion point of the podcast episode when playback of the podcast episode reaches the additional selected insertion point by:
• determining segments of the podcast episode, a respective segment of the segments corresponding to the additional selected insertion point;
• and
• inserting the media item into the respective segment of the podcast episode.